Since the concept of smart city was put forward, it has received strong support from local governments. The state has invested a large amount of funds to ensure the effective promotion of all work. In the process of building a smart city, the concept of 'wisdom' has been deeply rooted in the hearts of the people, and has led many industries. The development of the market, the most worth mentioning is the huge impact on the transportation industry. According to statistics, in the first half of 2018, the scale of China's urban smart transportation market reached 8 billion, an increase of 2.6%.
The traditional transportation industry incorporates a new concept of 'intelligence', which brings a refreshing, more modern feeling and also makes it a high-tech industry. LED display The industry has seen unlimited business opportunities in the 8 billion market, attracting many LED screen companies to start to develop for the intelligent transportation market, and develop a variety of subdivisions suitable for smart transportation. LED display Screen products. Among them, LED car screen is known as 'screen small power big', used in buses, taxis and other means of transportation, with excellent mobile propaganda effect, has been valued and favored by the market.
Walking LED car screen Excellent mobile promotional effect
The LED car screen is inconspicuous, but it can be seen everywhere. With the regular door screen, fixed LED display Different screens, LED car screens are suitable for buses, taxis, advertising vehicles and other mobile vehicles. It is a set of LED car display systems that are independent of the rapid development of LED displays. The uniqueness of the application site means that it has higher requirements on product stability, anti-interference, anti-vibration, dustproof, etc., and requires strict control by manufacturers in all aspects.
In many people's traditional consciousness, the LED car screen is the LED single or double color bar screen of the taxi top or rear window, used to scroll text information and advertising information; or used for the front and rear of the bus, the right side shows the street sign , brake, turn left, turn right, etc. 'electronic broadcasters' information. in fact, far more than that, because the LED display board can move with the vehicle traveled every corner of the city, you can reach than the airport, railway stations and other traditional fixed LED outdoor advertising screen better product promotion publicity. large number of advertising media companies valued this, have converted into a professional advertising vehicles, the entire body is installed on the LED car display, broadcast advertising messages text, pictures, video, etc., through the product image Mobile advertising of the car screen, subtly deep into the hearts of the audience.
It can be seen that in the current traditional outdoor LED advertising screen due to lack of innovation, and can not bring good brand publicity effect, LED car screen has become the first choice of major advertisers, and even insiders predict that LED car screen will Will directly threaten the status of outdoor LED display in the field of advertising, will become used in Outdoor Advertising One of the most popular LED display sub-products in the market, the future market of LED car screens is immeasurable.
MicroLED is promising. It is expected to dominate the car. Display market
In addition to outdoor car screens, with the smart car network, the popularity of new energy vehicles and autonomous vehicles is increasing, in the car monitor The usage has also increased significantly. The latest report shows that the total number of passenger car displays in 2017 was about 241 million, and the total number of automotive panels for passenger cars in 2025 is estimated to grow to 624 million. The number of machines, the composite growth rate (CAGR) of 2017~2025 is 13%.
For the time being, the mainstream automotive market is still highly reliable and stable. LCD Mainly, but the LCD is still criticized by people, the backlight still cannot be made into a high surface problem. OLED Among the replacements considered, the current status of OLEDs still has to be optimized due to the high reliability of the car. However, according to the specifications and performance, the contrast and brightness of the Micro LED are better than the LCD, which can improve the cost performance of the product, although due to the Micro LED. The process transfer yield is low and it is not yet possible to enter the high-order resolution (PPI) field. However, if the Micro LED can break through this problem, it will most likely cut into low-resolution (PPI) applications, replacing the LCD as the in-vehicle LED. Display products.
However, the entry threshold of the vehicle panel is high and requires at least 3 years of verification and running-in period, but the relative gross profit is high. Once it becomes the supply chain of the car manufacturer, the supply of the panel is ensured and the price is relatively stable, which is not easy to be replaced.
In the market share of smart transportation of 8 billion, the 'walking' LED car screen is strategizing, and the small and exquisite body has a great power. With the market of LED car screens gradually expanding, it brings more to LED display manufacturers. Business opportunities, but this is not the end, how to promote the LED car screen in a large scale, to a higher level, is also a problem that all LED screen people need to think about!
