On October 15th, the 5th Heating Festival Mobilization Meeting of Hisense Air Conditioning, with the theme of 'Firepower Continues to Burn and Explode Qilu', was held in Jinan. More than 200 core businesses and media were invited to launch together to stimulate the series of comfortable frequency converters. High-end demand in the market, the first to rush to the winter heating market.
Hisense Air Conditioning 5th Heating Festival Mobilization Meeting
The Hisense Air Conditioning Heating Festival has been held for the fifth time and has become an iconic activity of the industry. Through continuous technical upgrades and product iterations, the winter heating market continues to meet the needs of users' comfortable life upgrades. Heating, energy saving, to nanoe nano water ion technology deodorization sterilization, indoor and outdoor independent self-cleaning technology to the attention of indoor air cleanliness, and then by 2018 Hisense air conditioning heavy introduction of precision moisture control technology, its intelligent humidification The function solves the pain point that the user uses the air conditioner to dry easily in winter. The five-year heating festival continues the concern that the Hisense air conditioner always pays attention to the user's needs and cares for the user.
Compared with the past, this year's heating festival has been comprehensively upgraded in product lineup, resource input and activity form. The event will be officially opened on October 22, spreading to the whole country in Shandong Province, lasting for one week. In order to meet the growing demand for high-quality products and services in the market, Hisense Air Conditioning Co., Ltd. specially launched the 'Buy High-end Men's Series Cabinets and Hanging Machines', 'Buy Hisense Air Conditioning Flagship Series Products, 24 Hours Free Installation and Other Activities', In addition, 'Single The maximum amount of pen purchase is sent to IphoneX', 'Publish the gift, double the pre-existing', 'Buy the designated model to get the value of 1299 yuan gift' and other games, also bring great incentives to consumers. Conference site, from Chain, TOP customers more than 200 core businesses support, have expressed confidence in this event.
Core business table confidence
The current air-conditioning industry has entered a new round of cyclical corrections. In July and August, the peak season was not prosperous, and the growth momentum dropped sharply. Many mainstream air-conditioning brands have fallen into a passive situation. Looking for a broken road is a problem that the brand needs to solve. The annual winter heating festival of Hisense Air Conditioning is a successful attempt to break the 'depending on the day'. In the situation of slower economic growth and higher air-conditioning possession, Only by continually tapping the user's pain points on the product and hitting the user's needs on the activity can the market be truly stimulated.
It can be seen that Hisense Air Conditioning firmly grasps the current industry situation, discards the simple and rude promotion form in the activity content, but makes a fuss about the product upgrade and service upgrade. The main god series is taken as an example. In addition to the necessary requirements for forced heat capacity, mute, and power saving during the heating season, Hisense Air Conditioning has identified the air drying in the heating process, which makes people feel uncomfortable. Become a 'necessity' to improve the quality of life, and then use a generous resource investment to launch a boutique.
At the mobilization meeting, Wang Yunli, vice president of Hisense Home Appliances Group and general manager of Hisense Air Conditioning Co., Ltd., said: 'The air conditioning in developed cities is relatively high, and the popular demand has ended. The latter market growth is mainly due to the replacement, and the average market price is generally higher. , to provide opportunities for enterprise product structure upgrade. Hisense air conditioning will focus on comfort frequency conversion, around the high-end consumer groups comfortable and healthy to enjoy the upgrade needs, to do the ultimate product, to meet the consumption upgrade.
Wang Yunli, Vice President of Hisense Home Appliances Group and General Manager of Hisense Air Conditioning Company
It is understood that during the heating festival, the main products represented by Hisense Men's Series will be fully participated. Among them, the third generation of the industry's third generation of comfortable frequency conversion male god X air conditioning equipped with precision control technology, will be air-conditioned to the home The environment control extends from the three dimensions of temperature, airflow speed and air cleanliness to four dimensions of humidity, which opens up a new height of comfort frequency conversion. Together with 360 degree cool turn air, wind blows people, wind avoids people mode, indoor The independent external self-cleaning technology, etc., to create a comfortable air in all directions. This series of products mainly based on the male god X air conditioner has once again strengthened the structural upgrade of Hisense air-conditioning products and seized the market strategy of the mid-to-high-end market.
In the slowdown of growth, the relatively full recovery period of air-conditioning in first- and second-tier cities, how to activate market demand and revitalize the market, is the subject of current home appliance companies. The Hisense air conditioners, which have always been at the forefront of the air-conditioning industry, have demonstrated themselves. In order to ignite the demand point of high-end consumption with the activities of the heating festival, we will rush to a new round of scale expansion and product upgrade.
In fact, as early as a few years ago, the leading brand in the air-conditioning industry, Hisense Air Conditioning, had already sharply identified the 'heating' fulcrum in the so-called air conditioner 'off-season', and launched a massive 'heating festival'. The brand took the initiative to create a festival, merchants Actively participating nodes, nowadays has become an exciting boutique inverter air-conditioning carnival every winter.
What kind of market effect will this Hisense Air Conditioning Festival bring to the market? How will we lead the consumption demand of the air-conditioning market with innovative technology and high-end? Let us wait and see.