Although it has not completely shaken off the shadow of 'accounting oolong', Whirlpool, which has already completed a big blood transfusion, has gradually stepped out of the painful period.
On October 16th, in the Shanghai Stock Exchange 'I am a shareholder' into the listed company activities, Whirlpool Dong Biao Fang Bin said that the company is fully prepared for the strategic adjustment of the brand matrix, 'If you can give us some time, I believe the company will recover To the profit level before last year'.
Whirlpool described the current situation of the company with 'the pain has ended and the staff is relatively stable'. At the end of last year, the new management team of Whirlpool's new chairman Wu Shengbo, president Ai Xiaoming and others were in place, and in May this year, the company Completed the overall relocation, opened the Whirlpool Global R&D Center and China Headquarters, and tested a series of new products.
Nie Wenwen, director of marketing operations of Whirlpool, said that the market promotion of new Rui washing machines and frozen-age refrigerators launched in May was in good condition, and recently won the competition. Joint Jingdong released a strategic cooperation to release the new products of 'Xin Rui oE series'. He called the terminal. According to the survey data, the market share of mid-to-high-end Xinrui washing machines, which is priced at 4,000-5,000 yuan, is increasing year by year. It is expected to occupy 30% of the total sales volume of Whirlpool washing machines by the end of this year. Rongshida's development in the second half of the year is also good.
Whirlpool currently owns four brands of 'Huipu', 'Sanyo', 'Rongshida' and 'Didu'. Among them, whether Sanyo's brand will expire or not has been a matter of great concern to the market.
'There may be two situations, one is to renew, the other is that the Sanyo brand will not be used after 2020. But even if it is not used later, other brands can also undertake the resources behind the Sanyo brand. 'The relevant person in charge of Whirlpool said Under the general trend of domestic consumption upgrade, the 'Huipu' brand is the most promising to high-end, high value-added transformation, and the follow-up company will focus on 'Huipu' in its brand strategy.
In July of this year, Whirlpool announced the renewal of the "Trademark Licensing Contract" with Hefei National Capital. The company's washing machine and refrigerator, microwave oven series products will continue to use 'Rongshida', 'Royalstar' trademark until the end of March 2023.
'In the long run, as our refrigerator washing machine products continue to land, exports are further strengthened, and our next kitchen products are abundant, I believe that Whirlpool's future development can be expected', Fang Bin said, Whirlpool will further promote international technology Advantages are transformed into China's market advantage. In addition, despite trade disputes between China and the United States, trade disputes will not have a major impact on the company, given Whirlpool's equity distribution and product mix.
