Hot summer, after a busy day, dragging the tired body home from work, open the door, open the porch lights, to the soft sofa, at the moment you just want to rest or watch a TV, the results can not find TV and air conditioning remote control ... Cold winter, Wash finished, go to bed to turn on the light to read a while, then look at the cell phone, the quilt is also warm.
Just want to lie down to sleep, found in the living room or bathroom lights are not related ...
These scenarios often occur in our daily lives, and the voice interactions provided by smart speakers are considered to be the best way to solve this situation. 2017 years double 11, smart speakers in the domestic ushered in an important development node, Ali announced the ' Tmall Elves ' sold 1 million units, Jingdong's ' Ding Dong ' also achieved a 3-digit growth, there are other smart speakers are more or less a share of the game.
Million-level success in the domestic market to obtain a smart speaker ticket. After a year of precipitation, the current China smart Speaker market has been set up four players: software platform manufacturers, including Tencent, Baidu, Alibaba, Jingdong, Cheetah and so on; Intelligent hardware manufacturers, to millet, Huawei as a typical, large-scale home appliance manufacturers, Haier as a typical; others have rokid, go out to ask, Himalaya and other entrepreneurial enterprises .
Incomplete statistics, at present, has released smart speaker products have nearly 50 enterprises, there are at least 500 of the relevant hardware enterprises or technology providers active in the forefront front. Smart speakers have become the focus of the ' big guy ' scramble, on the one hand because it involves a wide range of fields, easy to find the entry point and breakthrough, such as the single product and platform, on the other hand, because of the huge market potential, everyone is likely to share. Oviyun network data show that 2017 China's market sales reached 1.76 million units, sales of 490 million.
The market is expected to sell 4.25 million units in 2018, an increase of 141% yoy, sales of 1.36 billion yuan, an increase of 178% yoy.
On the surface, many enterprises are in the battle of the foot, in fact, the smart speaker still does not get rid of the "applause not the" embarrassing situation. Hammer Technology former CTO Chang has said that behind the schools of contention, the concept of smart speakers may be playing bad.
It has also been asserted that China's smart speakers appear to be hot, but most of them will go extinct. There are two reasons, one is the domestic smart speaker market is low-priced rapid penetration strategy, not to profit-oriented, the product pricing a low and low, which is contrary to normal market rules. For example, the original price of 499 Yuan days cat elf only sell 99 yuan, pricing 299 yuan Ding-dong top sell 49 yuan of cabbage price. Chen Xiaoliang, Chairman and CEO of Sound Wisdom Technology, said that the process of burning money to accelerate market awareness and rapid spread is of great benefit to the user.
But the way out of the product is certainly not to burn money, the end is to excavate and satisfy the user experience problem. Second, the industry is facing a number of problems, such as weak innovation ability, poor product experience, rich content and function, low level of user cognition.
A survey from Oviyun network (AVC) shows that 57% of Chinese consumers have heard of smart speakers, 23% of consumers have a good understanding of smart speakers, but consumers after the purchase of the use of frequency and time is not ideal. Clearly, the smart speakers want to really detonate the Chinese market still need too long to go.
So now, how to break through its ' applause not popular ' circle?
First, technological breakthroughs are a step forward in the development of smart speakers.
In human-computer interaction, the voice technology is cicatrization, the more the number of wake-activated devices, the more users use frequency, speech recognition ability, response speed, learning ability training better, the product quickly occupy the market is more likely. At present, the voice interaction of intelligent speakers can only be modeled, relatively monotonous and stiff. Cross-scene, cross-task conversations often go on, and the ability to understand contextual information is weak.
In addition to speech recognition, semantic comprehension is the technical difficulty that big enterprises need to conquer at present. Microsoft Research Asia Dean Wuen Hon pointed out that to achieve a complete semantic understanding, is an AI complete problem, only solve the problem of other AI can have a solution. ' For example, you go to a cocktail party, it's very noisy around you, there are 10 or nine words in your words I didn't hear, but because of what you said I probably know, so even if I can't hear you, I can guess what you're talking about. But if you use speech recognition and semantic understanding, you may fail. In the specific application scenario, in addition to the voice, it also includes visual, integrated use of knowledge, which is the future challenge of speech AI.
' Second, it makes sense to make products that stick to the user. Find suitable for domestic users of the general needs of the scene and pain point of the problem will be the key, it is related to smart speakers whether the hundred-box war will continue the past high-tech was played into the price of cabbage after the whole industry was playing bad, most manufacturers out of the old way,
It also determines whether the voice interaction platform that the Giants derive from the smart speakers will be key to the next generation of operating systems. At present, whether it is the function or the service behind it, the smart speaker does not really catch the user pain point. For example, for users with high music requirements, the sound quality of a smart speaker does not meet demand.
And for the music requirements of users less high, ordinary Bluetooth speakers more affordable.
Cheetah Mobile director and senior vice president apologized that after the midfield, the logic of smart speaker products will return to the essence of sound, in the sound quality and the source of music in depth layout, with the sound quality to attract and impress users in the original needs of the speaker.
In Hangzhou, Rokid vice president of the start-up company, Shangwenjie, the future of Intelligent speaker Development has two directions: the Internet play, lower the price of the speaker, the product ' send ' out, in order to improve their business chain or product platform, ' scattered ' out, enhance user experience, so that users can not leave the smart speaker.
In general, the potential market demand has always existed, so that users can truly experience the enjoyment of human-computer interaction through the voice and the joy of experience, in order to high-dimensional play low-dimensional, fast breaking the bureau. How to break through smart speakers | ' No applause ' | The vicious circle?