On October 15th, the 124th China Import and Export Fair was held in Guangzhou. Haier Freezer exhibited a product matrix including frost-free vertical freezer, ice-blue series new freezer and platinum drill freezer, showing the brand. According to statistics, in the first eight months of this year, Haier freezer overseas sales increased by 26% year-on-year, ranking first, far exceeding the industry; overseas sales increased by 39% year-on-year, an increase of more than twice that of the second place. .
At present, the global home appliance market has opened the prelude to reshuffle. According to statistics, in the first half of this year, China’s exports of household appliances reached 165.97 billion yuan, up 4.6% year-on-year, focusing on the ice-cold industry, taking the American market as an example. In the icy import area, Haier's export share accounted for 30.4% of the total, ranking first in the industry and becoming the mainstream brand competing with European and American brands.
According to industry analysts, the reason why Haier Freezer can occupy the forefront of overseas exports is recognized by local consumers because it insists on user thinking. The differentiation model has opened up the development path of Chinese brands in overseas markets. It is reported that it is based on research and development. Manufacturing, marketing, relying on the global '10+N' R&D system, Haier Freezer can interact with users to understand the local residents' living habits and product demands, and provide differentiated product solutions.
It is reported that Haier Freezer has launched a '100-hour non-frozen' freezer in Africa due to insufficient supply of ice due to insufficient power supply. According to the European countries' daily ingredients of dairy poultry, Haier Freezer has developed an explosion-free vertical freeze. The cabinet, not only has a large capacity, but also can achieve a one-key -26 °C speed freezing, which has set off a consumption boom in the local area.
In the United States, the preservation of high-end food such as steak and fish steak has become a major problem, because the storage of ordinary freezer often has the appearance of meat and wood, and bloody water, which not only affects the taste of the taste, but also loses a lot of nutrients. To this end, Haier The freezer creates a high-end food storage program to meet the user's frost-free needs, to prevent frost from the source, to avoid the loss of cell fluid caused by frosting puncture the cell wall, to maintain the original taste, nutrition and color of the steak. , recognized by local consumers.
According to the person in charge of Haier Freezer, Haier Freezer has already covered more than 100 countries and regions around the world, and has achieved remarkable results in various mainstream markets. According to Euromonitor statistics, Haier Freezer has won the world's number one for seven consecutive years. In Asia, Haier freezer products have won the NO.1 in the best of the best in the Korean market; in the Middle East, Haier has the first place in the Nigerian market for 13 consecutive years.
Authorities in the industry said that the global market strategic layout of Haier Freezer has won the recognition and trust of consumers at home and abroad, and laid the first share of the global market. Under the guidance of the 'one person in one' mode, Haier freezer layout Product market, to create a vertical product matrix, will also lead the consumption trend of the future vertical frost-free storage.