Recently, China National Grid - Truth Lab launched a video of "Pick up more and more cheap water heaters to dismantle and seek truth", which triggered widespread consumer attention. In the video, the truth-seeking lab dismantled three models purchased in August 2018. The multi-platform electric water heater products are 589 yuan of 'Xinhu Haier' products, 328 yuan of fake 'sakura' products, and 185 yuan of Kemeng products.
The three products not only have the behavior of '傍名牌', but also have more serious unqualified conditions such as rudeness, imaginary efficacy, and virtual efficiency. After the video is broadcast, we also get a response from many responsible persons.
The person in charge said that starting in August, a lot of platforms have launched a severe crackdown on infringement and counterfeit products, that is, a lot of 'doubles' action. The video mentioned in the 'Xingui Haier', low price 'sakura' and ' The Kemeng brand electric water heaters have been removed.
Search '柯盟'
Search '馨厨海尔'
search for 'Cherry blossoms '
China National Grid immediately conducted a keyword search on a multi-platform platform. After entering 'Kemeng', there is no display result. Enter 'Xingui Haier' and 'Sakura' and jump to the franchise store and brand flagship store page respectively. 'With the fake 'Sakura' has disappeared.
Subsequently, China National Power Grid searched for keywords such as 'water heater', 'electric water heater' and 'gas water heater'. In the end, the '傍名牌' products have all disappeared.
Subsequently, we browsed the multi-electric 'electrical' channel and found that the 'double-shaped' major household appliances have basically eliminated the existence of the 'shaped' cottage brand. In the 'water heater', products below 500 yuan have been rarely Mainly based on small kitchen treasures, SME brands and large-scale regular low-end products.
Many people in charge said that they have attached great importance to the interests of consumers and constantly improved the level of platform governance, especially for key categories such as electric water heaters. The company has already started the 'invitation system', that is, only accepting the offer brands and stores for such products. In order to protect the rights and interests of consumers. Brand and store sales under the multi-platform invitation system, the requirements must be franchise stores, brand stores, brand flagship stores, must have designated brand level two or more authorization, support nationwide warranty, home delivery And other service commitments. 'For water heaters that do not meet the qualification requirements, we will intercept them when they are released. For shops that intentionally violate the rules, once found, they will be punished according to the platform rules.
Putting more and more on the line'Electronic Mall '
According to the person in charge, at present, the APP home page has been launched on the 'Electric City' channel, with Gome, Dangdang and other channel providers, Changhong, Skyworth, Haier, Hisense, Konka, Midea, Meiling, Rongsheng, Panasonic, TCL , Electrolux and other domestic and foreign brand products are fully available.
Partially settled brand
According to a set of data provided by the person in charge, in September, more platforms and more platforms actively closed more than 5,500 illegal and illegal shops, over 770,000 pieces of goods, and over 3 million links for suspected counterfeit goods.
In addition to the removal of cottage appliances, China National Grid is also concerned about other issues, such as the fight for a lot of 'doubles' before some of the non-invoice products that have been sold on its platform, if there is a problem in the process of how to deal with. We have I dialed the national service phone number of 'Xingui Haier' and 'Kemeng' electric water heater, among which 'Xingui Haier' was not answered; 'Kemeng' was answered but the call quality was noisy, indicating that it can provide after-sales service, but the user You should first ask for the after-sales service to the shop where you purchased the goods.
Xin Kitchen Haier Company Page
Ke Meng electric organ web page
For the after-sales service of the off-the-shelf home appliances, many responsible persons said that if the legal three-package product has quality problems within the three-package period, the user can contact the merchant to request the corresponding after-sales service. If the merchant does not process it in time, feedback can be provided to the platform. Involved in assisting rights protection, the large home appliance product platform will require the merchant to repair the corresponding. If the three-package goods are illegally set, but the merchant has an additional warranty, the user also has the right to require the merchant to fulfill the corresponding commitment.
In addition, for some products in remote rural areas, after the sales of many home appliances, the person in charge said that if the user purchases the mainstream brand products within the after-sales period, the user can also contact the brand's official after-sales customer service for quality assurance assistance. Under normal circumstances, you can choose to send the goods. For the near-end brand, the after-sales service center is authorized to enjoy the warranty service; for the non-mainstream brand products, the warranty period is generally considered to be sent back to the merchant for repair, and the relevant freight maintenance fee is borne by the merchant. If the amount is small or no maintenance value, etc. In special cases, the platform will consider handling the 'refund only' for the user to protect their interests.
The person in charge quoted a sentence from the multi-disciplinary founder Dada, 'Jianduoduo Electric City not only provides users with genuine, logistics, after-sales integrated services, but also fully meets the differentiated needs of the domestic consumer market. Continue to accelerate the introduction of electrical brand brands, accelerate the supply chain upgrade in the 3,456 and 6-line market, and jointly provide cost-effective quality goods for the most users.
Fighting and cooperating with Gome