On October 17, 2019 Haier Refrigeration Industry Global Summit was held in Wuzhen. Haier showed the world its achievements in different aspects such as R&D, manufacturing and strategic layout. Among them, the commander of the Zhongzi pattern refrigerator appeared on the scene, the first Chinese word fifth The space design is very classic and has become the object of competition in the industry.
The first Chinese character pattern has been repeatedly imitated, leading the industry trend
At the scene, the commander-in-the-middle-style refrigerator attracts the attention of many young people with its unique simplicity. According to the staff, the commander-in-the-middle-style refrigerator integrates the balance of the heavens and the earth, the Taoist nature, which the ancients respected. The overall balance of the fuselage is full. This is also in line with the young people's desire for a simple and extraordinary life attitude, which reflects the simple and exquisite young style.
'This refrigerator design is so much love, I can pull the refrigerator door directly without bending. ' A young mother excitedly told reporters. It is reported that the commander R&D team refers to the majority of young women in China 160-163 The average height of the centimeters, the height of the drawer is set to 105 cm from the ground, so that women who are the main force of the kitchen can easily achieve food access, showing the brand's strong humanistic feelings.
From the overall point of view, the commander of the Chinese character pattern refrigerator from the initial research and development to this year, the new product was unveiled in Wuzhen, in addition to the design of the new large rounded edge design, the original Chinese character pattern design has continued. In fact, the Chinese word The design concept of the pattern has been widely circulated in the industry. Its simple and fashionable Chinese character pattern design has been repeatedly imitated by major brands at home and abroad. This leads the industry fashion frontier design, but also makes the Chinese character pattern the most suitable for Chinese families. Ingenious pattern.
Multi-channel interaction with young users to meet different needs
In addition to its classical aesthetics, the design of the Chinese character pattern greatly satisfies the needs of young users for food storage in the field of technological innovation. According to the survey, more than 90% of young people value the preservation function when purchasing refrigerators. More than 50% of young people are more willing to choose a refrigerator that can store more ingredients. In order to solve the problem of insufficient storage space in traditional refrigerators and easy storage of food, the commander in the Chinese character format is equipped with ultra-wide temperature-changing technology from 5 °C to -20 °C. The temperature can be accurate to 1 ° C, can meet the storage requirements of different foods, and effectively extend the shelf life of food.
In order to more accurately understand the needs of young users, the commander of the refrigerator specially set up a young interactive team to make users become the 'initiator of product update iterations' through multi-channel and multi-faceted user requirements. From inviting users to witness the violence experiment, challenge together 'Frozen smoothie' is unbeaten in 72 hours of frozen flowers. The commander of the refrigerator has interacted with thousands of young users through the experiment of 'patterns', providing them with a new experience of fresh food storage.
It is not difficult to find that behind the word design of the commander in the refrigerator, it is an accurate insight into the consumption characteristics of the young group after the Pan 90. The commander of the refrigerator has passed a breakthrough in the field of design and technological innovation, and has delivered a simple and not to young users. Insufficient life attitude and value style, redefining their quality life. Adhering to the brand mission of creating high-quality life for young people, the unified Chinese character pattern refrigerator has created a new design genre for the home appliance industry, which is to enhance the brand's volume. At the same time, it also strongly promoted the transformation and upgrading of the entire industry.