October 17, ' The way of all things ' Haier refrigeration industry Global summit in Wu Town launch Curtain, Casa di release zhen Zang + Free embedded ice bar, at the same time exhibited by the Ice bar, wine cabinets, X-bar, refrigerators 4 categories of products to build a fresh private storage plan, the high-end home storage method further refinement upgrade. Industry experts believe that the exhibition of the Casa di Zhen Tibetan + Free embedded ice bar, large-capacity solid-state refrigeration wine cabinet and fresh private storage program to some extent represents the ice wine industry technology upgrade direction. This original breakthrough was the result of the long-term deep-rooted user needs of the Casa di Ice Wine research and development team to drive product iterations.
With the rapid iteration of new products, Casa di Ice bar, wine cabinet two product lineup has been formed, its high-end market first position also further tamping.
Keep up with the needs and help the fine storage of high-end life Influenced by the consumption upgrade, refined life concept has been widely recognized, the ice bar represents the concept of the storage is more user recognition.
To meet the diverse needs of users, the Casa di Ice bar continues to iterate the new technology, always to diversified products to meet the differentiated needs of different users. At present, Casarte has formed to X-bar, enjoy the ice bar, Zhen Zang + free embedded ice bar as the main support of the product pattern, which enjoy the ice bar in 2017, through the cold-fed area, warm fruit area, healthy mother and child areas, frozen breast milk Area four fine zoning, to achieve the daily Shang and mother and child storage of double protection, Professional mother-to-child module can prolong the storage time of breast milk, complementary food, avoid the loss of nutrition, provide exclusive storage space for infants and young mothers. And the appearance of small x-bar can be freely integrated into the sofa, bedside table and other various home scenes, anywhere to meet user demand for fresh storage.
In 2018, 1-38 weeks, the market share of Casa di Ice bar reached 62.9%, and ranked first in the industry, according to the monitoring data of China-Hong Kang market. The summit debut of the Hidden + free embedded ice bar, then further subdivide the storage space, create a ' share + private ' mode, in which sharing space can store snacks, dry food, cold drinks, such as private space refinement for the private area, collection of private areas, ice products private area.
In addition, the ice bar for the first time to break through 15 ℃ storage technology, for women's mask, essence and other skin care products to provide specialized storage space, while innovative bottom cooling mode, to eliminate the traditional side plate heat damage to wooden cabinets, to achieve 0 distance embedded in the cabinet's ' free embedding ' function.
Innovate, upgrade specialized storage experiences As another representative of high-end storage products, the market strength of the Casa di wine cabinet is equally strong, with a 1-38-week market share of the Casa Royal Wine cabinet reaching 76.8%.
Behind the market performance, the Casa di Wine cabinet Research and development team in product technology breakthrough and pattern innovation two dimensions of focus. The technical breakthrough is represented by the large capacity solid state refrigeration wine cabinet of Casa Di. Facing the traditional compressor wine cabinet noise, serious vibration of the short board, Casa di wine cabinet for the first time to abandon the traditional compressor refrigeration, the use of solid-state thin-film refrigeration technology, to achieve 0 vibration, 0 fluctuations, 0 noise of the wine storage effect, is known as the living room in the "Private wine cellar."
The high-capacity solid-state refrigeration wine cabinet, which was exhibited at the summit, still remained motionless after the power-on operation, and was blown away by the guests. As the leading enterprise in China's beverage industry, Beijing Jimei International wine industry attended this summit and provided the high-end wine display, guest experience and other support for the Casa di wine cabinet.
Jimei International wine industry general manager said, with the rise of wine culture in China, high-end red wine demand increased, with the high-end wine cabinets with the increase in user volume, Casa di no compressor Wine cabinet original technology for high-end users to provide a professional storage environment, the market is bound to be inevitable. The pattern level of innovation, to Casarte boving dual-zone wine cabinet as the representative. It is equipped with intelligent dual-temperature zone independent control, can be in each temperature zone 5-20 ℃ temperature regulation, can meet the red wine 14-22 ℃ storage temperature requirements, but also for the white wine to provide 8-12 ℃ the best storage space, to achieve the partition of wine storage, exclusive temperature control.
In addition, the wine cabinet is equipped with the ' wine Know ' APP, which supports remote control of the temperature in the wine cabinet, enabling intelligent control.
Adhering to the ' people single-in-one ' concept, the Casa di constantly docking users demand, forming ice, wine two product lineup, the Casa di released fresh private sharing of the scheme, that is, through the refrigerator, wine cabinets, ice bar of the multi-combination, to achieve the high-end storage mode of the user's dietary needs of the full coverage, for the industry Casarte Ice Bar wine cabinet with diversified product lineup stable high-end market First