In the past few years, AWE has not only developed rapidly, but also ranks among the top three exhibitions in the world. It is also promoting cross-border integration of traditional home appliances and emerging fields, and insists on creating “user value” to promote capital, technology, industry, and channels. A comprehensive and multi-level exchange between the consumer and other fields. For more than a decade, we have established a stage for common communication between consumers, media and investors in the entire industry chain of home appliances and consumer electronics, whether it is home appliances, consumer electronics, and intelligence. Home, or Internet of Things, artificial intelligence and even mobile communications, the real estate industry can find relevant contacts and channels of communication here.
The upcoming AWE2019 will deliver new trends and changes to the industry. In the four days from March 14th to 17th, 2019, we will see nearly 900 exhibitors at the Shanghai New International Expo Center, with a total of 135,000 square meters. The display area of rice, ushered in more than 300,000 visitors, bringing across the kitchen and bathroom appliances, consumer electronics, life appliances, environmental appliances, smart products, HVAC products, traditional white batteries and spare parts. New technologies, new concepts and innovative products in many fields, let exhibitors, distributors, consumers, investors and entrepreneurs read the concept of new technology and gain insight into the development trend of the industry. At the same time, in order to better serve Audience, AWE2019 first carried out customer insight work, and conducted pre-exhibition research on multiple dimensions for the purpose and appeal of the visitors, in order to provide more thoughtful service and care to the audience, and to give a better experience and efficiency.
In China, look at the global trend of home appliances and consumer electronics
Home appliances and consumer electronics have long been deeply integrated into and changed our daily lives. Internet, big data, artificial intelligence and more make home appliances provide a richer imagination for people's future life. From the exhibitors to understand the dynamics, let us believe that AWE2019 To present more rich and intelligent future life scenes to the viewers, it will become a showcase for the latest technology, products and services of home appliances and consumer electronics companies. For the industry, you can meet new and old friends here. , can also understand the future changes and development direction of the industry
This fertile soil in the Chinese market has not only cultivated excellent technology companies such as Haier, Midea, Huawei, Tencent, TCL, Hisense, Gree, Oaks, Fangtai, etc. The strong domestic demand market also attracted Bosch, Siemens, AEG, Sony, Panasonic, Whirlpool, Samsung, LG and other international brands. The world premiere will appear more on AWE's booth. More industry leaders will share their insights on AWE's platform with deep thinking. AWE will lead and interpret the direction of industry development. More in product differentiation, technological innovation and industrial transformation and upgrading.
AWE2019, Interpreting Smart Life in the Scene
AWE is not only the vane of technology, but also the T-stage of high-end smart home appliances, the frontier of future technology. In order to let all users participate in the annual feast of global home appliances and consumer electronics, the organizers will focus on the 'global platform of smart life'. For all exhibitors and visitors, the world's latest wave technology and cutting-edge smart life scenes are covered, including smart life, smart travel, smart entertainment, etc. According to the organizer, AWE2019 still attracts Tencent, innovation workshop, Lenovo, GoPro, excellent Must choose Internet giants, innovative investment institutions, and a large number of technology startups to enter the Science Park, and will also join hands with smart travel agencies and enterprises to enrich the content of smart life, in order to bring a more perfect experience for visitors.
Interpretation of technological innovation
Taking TV in consumer electronics as an example, technology innovations in display technology, content and hardware will become the highlights of AWE2019. Sony, Samsung, Sharp, Panasonic, LG, etc. from Japan and South Korea, Skyworth, Hisense, Changhong, etc. from China TCL has moved the popular laser TV, large-screen color TV, 8K TV new products and artificial intelligence to the AWE scene. Now, it is no longer a Sharp brand in the 'powerful' 8K TV, on the upcoming AWE2019, More color TV giants will showcase the 8K series of new TVs. In addition, artificial intelligence TVs with face recognition, voice interaction, and customizable capabilities are also the focus of color TV manufacturers. Hisense, Changhong, and TCL are all skilled in this technology. To bring you a visual feast of a smart family. Taking Hisense Laser TV as an example, not only the cost is further reduced, but also the display brightness, the line of sight length, etc. are greatly improved, and equipped with Hisense's new VIDAA AI artificial intelligence. The system, with powerful full-speech voice and full-scenario map search function, has become the 'replacement choice' for Chinese consumers' living room TV.
Looking back at AWE2018, Midea put forward the development strategy of 'human-machine new generation', trying to drive the perception and decision-making ability of products, machines, processes, etc. driven by big data and artificial intelligence. At the same time, it also launched the technology of 'micro-crystal fresh' The new refrigerator, and the focus will be on smart washing machines, smart kitchens, etc. In AWE2019, artificial intelligence is still the focus of enterprise development. In Haier, for example, it has already focused on the display of smart home scenes, including the living room. , bedroom, kitchen and maternal and child, healthy feeding of various smart family segmentation scenes, Haier smart refrigerators through the reconstruction of the ecosystem, integrated more than 400 third-party resource providers around the world, from the original plantation of ingredients, inspection and quarantine, ingredients Purchase, cold chain transportation and other links, providing users with a one-stop smart food ecological experience.
Demonstrate product differentiation
With the rise of China's home appliance market and the deepening of the global layout strategy, Chinese products are gradually moving to the world, and world brands are entering China. In order to meet the consumption upgrade, the increasingly demanding needs of Chinese users, whether domestic brands or foreign brands, will Looking at product differentiation. From the perspective of AWE2018, Haier and Midea, the two giants of Chinese home appliances, started their business in white, but they continued to deepen the path of differentiation. The United States has spent more effort on robotics and global operations. In the smart family, for example, Haier smart family, the smart home consisting of '4+7+N', mainly includes four physical spaces, namely, smart living room, smart kitchen, smart bathroom, smart bedroom; It is a solution of seven elements such as air and water; N is customized by users according to their habits.
Taking kitchen appliances as an example, Chinese companies have also demonstrated an amazingly different layout. In the past 20 years, Fangtai has been based on its own high-end brands, technological innovation, ingenuity and other differentiated core competencies, and continues the upstream position of high-end kitchen appliances. At the same time, the company continues to introduce new products, such as embedded micro-steamed, sink dishwasher, magnetized constant temperature water heater and other differentiated products to AWE.
Differentiation is also reflected in the fact that AWE2019 will have more enterprises to display high-end products with technological advantages and quality advantages, leading the high-end transformation of the global home appliance industry.
Driving industry transformation
With the '85s' and '90s' new generations of people gradually becoming the main force of consumption, the home appliance industry is also facing transformation and upgrading.
Quality, intelligent, personalized, and diversified consumer characteristics are becoming more and more prominent. Those emerging home appliances that can improve the living experience of residents have become a new driving force for market growth. Home appliances and consumer electronics industries and the Internet of Things, big data can be seen everywhere in AWE. The result of deep integration of technologies such as artificial intelligence. In the context of transformation and upgrading, how to inject new vitality into traditional brands? Oaks air conditioner has set an example for the industry. At AWE, Oaks focuses on technological innovation and builds core competitiveness with quality. , constantly showcase innovations such as TS rapid thermal technology, Hydro-automatic washing technology, etc., which are deeply loved by consumers in the fields of health and intelligence.
In addition, Gree also diversified, refined and intelligently developed early. In terms of smart home, Gree is based on product diversification and smart home, exploring the development direction of household consumer electronics, communication and industrial control chips. Research and development of proprietary intellectual property chips.
In-depth customer insights, enhance audience experience and efficiency
It is worth mentioning that AWE's professional audience decision-making ratio is rising year by year. As the core resource of the exhibition, AWE professional audience accounted for 77%: At the same time, the professional audience's position relevance and position decision-making power are also greatly improved. In order to provide a more efficient and convenient visit experience to professional visitors, AWE launched the audience insight service for the first time, namely pre-show research.
According to the organizer, the pre-show research will be carried out in the form of a pre-registration questionnaire to the professional audience, and the exhibition service will be better improved and improved according to the real appeal. It is expected to build communication for professional audiences, exhibitors and upstream and downstream enterprises. Bridges, create more value for the audience, provide decision-making basis, facilitate docking resources and business negotiation activities, enhance the exhibition experience and exhibition efficiency.