On October 15th, according to the data of the 40th week of Zhongyikang, during the National Day Golden Week, in the high-end air-conditioning market of more than 15,000 yuan, Casa Di air-conditioner ranked first in the industry with a high share of 32.76%, and stood firm in the leading position of high-end air conditioners. .
The use of National Day holiday to purchase home appliances has become a new consumer habit, Suning Tesco '2018 National Day Golden Week consumption big data' shows: The current consumption upgrade momentum is still obvious, upgraded home appliances are popular. At this stage, consumption upgrades lead to product structure optimization It has become an important driving force for the development of the industry. Compared with the just-needed type, the demand for new air conditioners has increased. More and more users are inclined to choose high-end products with more complete functions and better performance. The air conditioner has developed from a hundred years. A certain area of temperature control, cooling and heating functions, iterative upgrade to the respiratory solution covering the overall life scene. Casa di first to understand the market trends, continue to deepen the two areas of original technology and user experience, therefore, Casa di air conditioning In the National Day Golden Week, it achieved a market share of more than 15,000 yuan and 32.76%, and stood firm in the industry.
From the perspective of original technology, Casa Di has successively launched high-end products such as Yunding Air Conditioning and Tianzhu Air Conditioning, realizing the self-breakthrough and iteration of original technology. In view of the drawbacks of traditional air conditioners that cause 'air conditioning disease', Yunding Air Conditioning Original BNT Temperature self-balancing, dry and wet self-control, LIEP light ion purification three technologies, providing eco-breathing solutions for high-end users; for the traditional air-conditioning single air supply, can not meet the limitations of users' diversified comfort requirements, Casa Di developed to achieve 'partition The air supply of the air supply can be used to create a multi-temperature zone air supply solution for high-end families, according to the hot and cold demand of different users.
From the user experience point of view, Casa di air conditioning has achieved the full scene, zero-distance interaction, and continuously launched offline interactive activities to meet the needs of users to experience the purchase first. For example, this year's feather experiment, when the air conditioning front hanging feathers, feathers will follow The user moves around and changes the direction of the flutter, confirming that 'the wind moves with people', allowing the user to more intuitively feel the life change brought by the 'partition air supply'; the same is true for the ice melting experiment, when two ice cubes are placed in the air conditioner On the side, one person runs indoors, one person sits quietly. After 10 minutes, the ice on one side of the movement melts quickly, and the other side melts slowly. It is confirmed that the air conditioner can blow 'more warm wind', and the user thus obtains an interactive experience based on real scenes.
According to the information from the 2018 Cold Year Summit, the air-conditioning market in 2018 is still showing high growth, but the industry has not felt relaxed. Because in the peak season of sales in July and August, the market did not show an explosive market, especially in August. Since then, air-conditioner retail sales have not increased and decreased year-on-year, with a growth of -4.2%, which has cast a shadow over the end of the 2018 cold year and the opening of 2019, and the continued growth of Casadi air conditioners has injected into the industry in the downtrend channel. New power. Industry insiders suggest that after the rapid release of just-needed demand in the first two years, the growth rate of the air-conditioning market is normal. Casa di air-conditioning has seized the demand for quality, and under the guidance of the single-in-one mode, Interaction, research and development continue to solve the pain points of high-end users' air-conditioning use, and finally achieved high pricing, high share and high growth.