ZTE’s chip killing continued to ferment. On October 3, the US federal judge of Texas said that ZTE had violated the moratorium and decided to extend the test period to 2022. This means that in the next three years or so, the central communication’s every move will be The United States is licking its throat and can just find a reason to break its chip or other electronic components supply.
Instead of humiliatingly living, it is better to turn around gracefully. Compared with ZTE’s passive beating, Huawei’s chip has embarked on a road of independent innovation and research and development. Before the ZTE incident, Huawei has insisted on its own core technology, self-developed mobile. The comprehensive performance of the Soc Kirin series chips has reached the first-line level; when the AI market broke out completely, Huawei officially released two AI chips at the 2018 Huawei Connected Conference on October 10: the 7nm process process, the 910, and the 12nm process. Rising 310.
It is reported that both chips are based on the DaVinci architecture. Among them, the Shengteng 910 is the chip with the highest computing density on a single chip. The computing power is far superior to that of Google and Nvidia. The rising power of the 310 main terminal low-power AI scene has been mass-produced. Introduction, there are 3 series in 2019, which will be used in smart phones, smart wear, smart watches, etc.
In this regard, industry insiders said that the launch of the new AI chip is the most crucial step for Huawei to enter the intelligent market. The implementation purpose is directed at the US NVIDIA chip company, with the intention of getting rid of its control. The possibility of success in the future cornering is very high. Xu Zhijun, chairman of Huawei's rotating chairman, said that in the future, Huawei will empower products through chips, introduce AI thinking and technology into all existing products and services, realize greater value, be more competitive, and establish an interconnected, intelligent world.
It is undeniable that the current emergence and rapid popularization of AI chips not only bring the nectar after the long drought to the smartphone, but also bring a new round of development hope to the smart TV. Once the smart TV is equipped with a dedicated AI chip. The self-energy will be highly released, and the quality of the image, sound quality, human-computer interaction, etc. will be qualitatively leap. For example, the voice input and output of the speech recognition system will be precise and fast, and the TV can form its own language style and speech. Emotions; for example, smart TVs will implement parallel drives and perform multiple tasks at the same time, giving users real-time sensory and operational experience.
As far as the existing AI TV on the market is concerned, the TV that truly realizes the AI function is very rare. The reason is that it lacks the support of the core hardware. It is difficult to support its position in the industry only by the output of the software. Breakthrough, Huawei, with its high-profile AI chip, may open up another world if it enters the smart TV industry.
When the smart TV encounters the Huawei AI chip, the AI chip can quickly realize the computing intelligence, the perception intelligence and the motion intelligence, and the cognitive intelligence. The TV system will become more humanized, processing speed, response speed and user experience. Will be more fluid, thus giving users a subversive sense of enjoyment.
As the industry leader in smart phone manufacturers, its huge smartphone users can be converted into potential target customers of smart TVs; and Huawei has launched a number of smart terminals, such as routers, TV boxes, smart speakers, etc. Coupled with Huawei's leading edge in the smart phone market and 5G network, it is impossible for the large-scale segmentation of the smart TV market in the future. The industry said that Huawei jumped out of the single market of smart phones and went to the associated market. Looking for opportunities in the smart TV market is obviously a safe and viable business extension. Therefore, Huawei is not a typical amateur in the color TV industry, but a powerful challenger.
According to China's ICT data, China's smartphone shipments in the first half of the year were less than 200 million units, down 18% year-on-year. Huawei, as China's largest manufacturer, is the first to bear the brunt, making TV a new consumer business. The expansion, to compensate for the pressure of terminal sales, but the feasibility does not mean the necessity. So, in the future, Huawei and AI chips will participate in the TV industry, whether it can use its own technological advantages and industry appeal to disrupt the smart TV market, and wait and see. .