The clock 嘀嗒, started from the 10th China High-end Home Appliances and Consumer Electronics Red Top Award online declaration activity on September 1 and lasted more than a month. Up to now, the preliminary selection of the declared products has ended. On October 15, the Red Top Award official The organizing committee officially launched the 'consumer voting' session, and an annual home appliance 'big reward' was launched by the general public.
The number of products declared for this year's Red Top Awards reached a new high. Not only did traditional home appliance companies participate in high enthusiasm, but they also attracted many 'cross-border players' from the Internet consumer electronics field. After review by the organizing committee, they finally anchored 35 categories of products. Into the final selection, compared to previous years, regardless of category or brand are greatly expanded.
Among the products declared this time, for the first time, such as micro-steaming and baking machine, integrated stove, intelligent speaker, etc., which are familiar to consumers, but rarely appear in the domestic heavyweight evaluation awards.
Lu Shenghua, head of the Red Top Award Organizing Committee, believes that over the past 40 years of reform and opening up, consumer durables such as home appliances and consumer electronics have greatly promoted the happiness of the Chinese people and the realization of quality life. The emerging innovative, cross-border, intelligent The new product has subverted our inherent cognition and made the declaration of 'the future has come' changed from words to reality. As the spokesperson of quality life, the Red Top Award keeps pace with the times and welcomes and promotes this trend with an open attitude. 'realization'.
In recent years, China's residents' consumption structure has undergone a qualitative transition. The demand for home appliances and consumer electronics products has shifted from satisfying the basic needs of life to satisfying individualized and quality-oriented needs, from universal consumption to quality consumption. In the past one or two years, some changes have taken place in the macroeconomic environment at home and abroad. The production and sales of some sub-categories have stagnation or sluggishness. The road to consumption upgrading also faces some challenges. In the long run, consumers’ pursuit of a better life is not Will change, the direction of China's household appliance consumption upgrade will not change, to create quality, differentiated, innovative products is not only an effective means for enterprises to attract consumers, but also an inevitable choice to accumulate long-term development momentum. Through the Red Top Award In our selection, we look forward to finding more representative and value products, setting a benchmark for product innovation and providing guidance for consumer choice.
Lu Shenghua believes that 'the Red Top Award focuses on consumption upgrades, focusing on quality and high-end, but the products we have selected are not the ones that are high and low.' Starting from the 7th Red Top Award, the organizing committee is technologically advanced, design In addition to hard indicators such as performance and efficiency, energy conservation and environmental protection, human factors such as user experience and market influence have been added to the selection indicators to make the selection system more flexible and affable; from the ninth Red Top Award, the organizing committee is in expert review. On the basis of consumer research and voting, the media review process was introduced. Through their keen sense, the balance of the finalists' products in terms of user preferences and industry recognition was strengthened. With the continuous improvement and improvement of the evaluation system, Red Top Award products Target users are more extensive.
In 2018, the sacred moment of the Red Top Award consumer vote came again, promoting quality life, starting from you and me. Now, we invite every consumer who cares about quality life, take advantage of your valuable vote, 'top' Start your favorite product, let it vote for a 'red'! Participate in the mobile phone voting and red packets to give you a gift!