At home with a click of a mouse, a personalized home appliance that has been dedicated to oneself has already been produced in the smart shop. The scene that seems to be a fantasy in the past has now been realized. On the 17th of September, the 'Kingpin Home Appliances' can be You create exclusive custom home appliances.
What is 'Kingpin Home Appliances'?
It is based on consumer big data launched by JD.com, which is customized and developed by consumers with the preference for product functions and usage habits, and then directly supplied by the brand manufacturers to the Jingdong platform's humanized home appliance optimization products. In short, it is necessary Produce, can think of what you think of home appliance preferences.
Greatly reduce the cost of trial and error for consumers
As we all know, in the traditional manufacturing industry, the R&D and production of goods has always been dominated by manufacturing companies. The enterprises produce large quantities of goods according to their own needs and sell them to consumers. However, due to the consumer demand, thousands of people are in the process of dynamic changes. In this case, the large-scale production of enterprises cannot be accurately grasped, which leads to a large number of goods that consumers seem to choose at the time of purchase, but the products that are ultimately bought may not fully meet the needs of their use. The most difficult part of the sales of goods It is to say hello directly to the consumers, because their needs are ever-changing, and they are too personality to find any rules.
In this context, how to deeply interact with consumers, grasp the real pain points and needs of users, and become the key to manufacturing enterprise upgrade iterative commodity service.
Jingdong home appliances have already sharply captured this trend.
According to the big data held by Jingdong, the demand of consumers is increasingly showing a trend of personalization and diversification. Nearly half of consumers are willing to pay higher prices for better products. This shows that consumers are buying home appliances. The concept of consumption has produced fundamental changes, and the increasingly diverse demand for commodities has exploded, emphasizing that the era of personalized custom appliance consumption is accelerating.
In order to bring consumers a quality product, 'Kingpin Home Appliances' broke the previous model of product development in accordance with the design concept, and replaced it with Jingdong to collect and sort the demand, and then passed the information back to the manufacturer. Therefore, according to the demand to produce customized home appliances.
In order to achieve this, Jingdong Home Appliances upgraded the platform, and through the integration of AI algorithm and big data, it grasped the information such as consumer's home appliance purchase preferences, page browsing, stay time, purchase record, etc., and then guided by this information. , and then cooperate with the major home appliance brands to customize the introduction of high-quality home appliances that meet market demand.
It can be said that the emergence of 'Kingpin Home Appliances' officially opened the era of personalized consumer appliances, and pushed the new category of 'big data customization' to our consumers.
In the past eleven major promotion, the 'Kingpin Home Appliances' exposure reached 80 million people, and more than 1.3 million consumers passed the 'Kingpin Home Appliances' label, which conveniently found Jingdong’s exclusive selection. Home appliance products. It can be seen that 'Kingpin Home Appliances' has received much attention and has a great relationship with the expansion of quality users and the upgrading of consumer demand.
Synergistic interaction benign resonance 'Kingpin Home Appliances' empowers manufacturers
As the largest home appliance retailer in China, Jingdong Home Appliances has always adhered to the concept of innovation, openness, and empowerment, and cooperated with brand manufacturers to achieve win-win. For more than ten years, Jingdong Appliances has accumulated a large number of retail operations and service capabilities. Previously, Jingdong has been with Many brands cooperate to help them achieve a single breakthrough by opening up these capabilities.
Of course, Jingdong Appliances does not look at the short-term and short-term sales, but also focuses on the long-term, by helping brand businesses find market demand and grasp the core users. With the advantage of big data, 'Kingpin Home Appliances' is matching manufacturers with consumers. The degree is raised to a whole new level.
It is understood that all 'Kingpin Home Appliances' products are directly supplied by the brand manufacturers to the Jingdong platform. They have all the advantageous resources of the brand side and Jingdong, and the cost advantages are unobstructed. Any customized products labeled "Kingpin Home Appliances" will be Will get more marketing support from Jingdong Appliances.
Yan Xiaobing, senior vice president of Jingdong Group and president of the electronic entertainment industry group, once said that the household appliance industry used to be value creation and consumer use value. The dialogue between the two is very limited, and there is a lot of information asymmetry. In the retail era, there is no longer a distinct role between production and consumption, thus bringing distance and forming a relationship of mutual trust. Jingdong is playing a role as a link and bridge. Therefore, the value of 'Kingpin Home Appliances' is far greater than simple. Zero supply cooperation.
It is understood that during this year's 11.11 Global Good Food Festival, more than 100 home appliance brands and more than 1000 high-quality exclusive products will be added to 'Kingpin Home Appliances'. Through hundreds of millions of free reward resources, bring consumers Lower price, higher quality preferred humanized home appliances.
According to industry experts, Jingdong Appliances will launch a “one-footed” system change to the entire industry with the commercial new species of “Kingpin Home Appliances”, which will undoubtedly drive home appliance manufacturers, brands, service providers and even retailers. Continuous response, accelerating industrial transformation.