The booming property market has promoted the development of the decoration industry, which brings unprecedented new opportunities for the improvement of the Internet. Compared to the traditional decoration industry, the ' Internet + ' platform uses economies of scale, simplifying the industry chain, through technology to inject new strength into the industry, fully integrated home improvement market. However, the thriving Internet home improvement industry is still a problem, and has been questioned by the public.
In this connection, the reporter interviewed the relevant experts. Chu Baochang, President of the Law Society of e-commerce in Beijing Institute of Law, believes that as an emerging industry, internet decoration has the advantages of integrating resources and facing the challenge of homogeneity competition and untrue propaganda. It turns out that everyone is looking for a construction team or contractor to do home improvement, and now it is through the Internet platform, integrating the ' road guerrillas ' and the formal home improvement enterprises.
Integration is a good aspect, but also exposes a number of problems, the online platform of open transparency leads to convergence of standards, competition in the absence of personalized things '. For some Internet home improvement platform on the site display pictures and pre-commitment there is false propaganda, consumers to pay or deposit after the deliberate delay in the project time, not to fulfill the commitments and other issues, Chu Baochang that the platform to provide promotional pictures, but consumers are very difficult to understand the real situation.
There are inconsistencies in the promotion and final implementation, the commitment is difficult to fully fulfill, some companies are not fulfilling their obligations under propaganda and commitment, and some companies may be completely non-fulfilling their commitments, there is a serious breach of the situation, consumer protection is blocked '.
The biggest problem of home improvement platform is that it has low entry threshold. ' There is no unified rule to limit what kind of people can build a home improvement platform. ' Chu Baochang said, ' The platform to go out to recruit a lot of home improvement business, but the real construction needs professional technical personnel, so the platform needs to find the home. At present, there are some problems in the qualification examination of the platform for the service enterprises, some are not formal enterprises, and some are called ' road guerrillas '. It is because the threshold is very low, what people can do home improvement platform, who can provide home improvement services on the platform, so it is difficult to integrate.
' In view of the current Internet home improvement platform to flee the problem, Chu Baochang that, ' home improvement platform false propaganda components, because the commitment is much, the cost is relatively low, so in the same situation can attract more home improvement consumers. But in the real implementation of the process, they are difficult to implement, some because the business problems caused by the increase in costs and can not be fulfilled, there is the use of home improvement platform to circle money, contract fraud.
Therefore, in order to avoid the running of the situation, in order to ensure the quality of decoration, I think the need for the platform to collect the prepayment and deposit funds to use supervision, to avoid false platform propaganda, misappropriation of decoration money '.
In the event of a home improvement platform run or default, consumers should actively defend themselves. Chu Baochang told reporters: ' If you encounter the platform to run, can not negotiate, consumers may choose to market regulatory departments, consumer protection organizations, home Improvement Management department complaints. If the complaint and mediation fails, the relevant materials and evidence can be prepared to sue the people's Court. Network orders, design drawings, communication records, decoration on-site photos and the platform of the consumer commitment, online propaganda, clear specific commercial advertising, etc., can be used as the evidence necessary for the protection of Rights.
' In response to some of the victims of the home improvement platform, "The problem of protection," Chu Baochang, "Internet consumer rights, if infringed, rights are often relatively difficult." Because such problems are cross-regional and covert. Consumers usually find the problem after they pay the money.
Although the platform early commitment is good, there are formal contracts, but once the run can not be fulfilled, consumers must find a physical store to take responsibility, this is more difficult.
The electronic Commerce Law, which will be implemented on January 1, 2019, will undoubtedly play an active role in standardizing the behavior of Internet home improvement platform. Chu Baochang suggested that consumers need to fully understand, careful choice, to choose a qualified decoration company and home improvement platform, while paying attention to the company's credit level and real evaluation.
Consumers need to pay attention to whether there is a major dispute before the platform, whether to establish service standards and after-sales warranty. ' I think consumers need to leave an end to the contract, the amount of the end is relatively large, the time is relatively long. If there is a platform fraud, default situation, consumers can not pay the end of money, for the protection of the benefits.