'The 58th International Miss China Contest Finals, do you have a look? Didn't watch the scene? What to do? The highlights are just as wonderful! Come here, the four seasons of Mu Ge will show you the beauty of the bath and see love...' In recent days, an international Miss's highlights video quickly became popular on all major video platforms, and was integrated and edited by Four Seasons Muge, which provided a visual feast for the audience.
Four Seasons Muge became the only partner of the 58th International Miss China Competition in the hot water industry, which deeply reflects the international vision of the four seasons, the new consumerism, and the new brand image of Chinese companies. The quality of the champion is highly recognized. At the same time, the Four Seasons Muge also planned a series of cross-border marketing events around the Miss International Competition, which achieved good communication results.
Let's take a look at how the Four Seasons Muge is playing 'cross-border' marketing.
On the first day of the International Miss's media meeting and locomotive parade, the four seasons of singing and dancing, the youthful and energetic dance will present a young and fashionable brand image in front of the viewers, and also expand the brand's local volume. The most beautiful Guilin photography In the competition, the youthful vitality, young and fashionable image and the brand image of the Four Seasons Muge are integrated into one another to enhance the brand's youthful fashion.
Four seasons Mu Ge 'cross-border' ethnic folk songs, with the four seasons Muge integrated hot water machine product selling point as the carrier to sing, the lyrics and melody catchy, the national sentiment into the brand blood of the four seasons Muge, also express the local people to the four seasons Mu Ge’s longing for 'good life' is widely sung and maximizes the spread of the four seasons of Muge products. In the swimsuits of Longsheng Hot Spring, the comfort and comfort of the hot springs and the comfort of the four seasons are bathed. The concept is ingeniously combined.
Love charity, warmth in the world. Four Seasons Muge and Miss International Jiali visit the warm homes in Guilin Xiangshan District, give warmth and care to the old people, reflecting the responsibility and responsibility of the four seasons as the big country brand, not only improve The brand reputation, but also the value of social welfare.
Finally, at the ceremony of the awards ceremony, the champions and runners-ups of the 58th International Miss China Competition collectively served as the “Experience Officials” of the Four Seasons Muge Integrated Hot Water Machine, which is the affirmation of the Four Seasons Muge products and became the cross-border marketing of the Four Seasons Muge. Another representative case.
All along, the Four Seasons Muge has adhered to the concept of borderless innovation integration, 'cross-border' has become the secret of the success of the four seasons Muge marketing.
As early as 2016, Four Seasons Mu Ge reached strategic cooperation with China Blue TV "Running Brothers", "China Good Voice", "12 Road Fengwei" and other gold IP resources, and joined hands with "China New Songs" music copyright partner , the country's largest digital music media cool dog music, strong launch of 'Looking for the Four Seasons Song King' large online interactive entertainment activities, launching various forms, cross-border marketing in various fields.
The 2018 Champion Glory China Tour has just won the 2018 Advertiser Award and Gold Case Award. With the sports champion as the link, combining the champion selling point of the product with the champion spirit of the Chinese athletes is another success of the Four Seasons Muge. Case.
This time, Four Seasons Muge signed the 58th Miss International China Competition Partner, Four Seasons Muge Integrated Hot Water Machine became the designated product of the 58th Miss International China Competition, and re-launched the video collection, which also continued the 'cross-border marketing' A theme, recording the whole process of cross-border marketing of Four Seasons Muge and Miss International, highlighting the internationalization, youthful, fashionable and socialized brand image of Four Seasons Muge.