Trademark is used to distinguish the brand or service of an operator and the mark of the goods or services of other operators, which plays a very important role in the development process of the enterprise, but at the same time the disputes arising from it are also many. For Instrument and Meter
Enterprise Enterprises, the trademark issue should also pay attention to. A period of time ago, the value of 108 billion yuan ' Wang Lao Ji ' trademark contract dispute resolution, after twists and turns to calm down. Recently, another news about trademark lawsuits reached the boiling point.
Suzhou Tao Heung Village Food Co., Ltd. and Beijing Tao Heung Village Food Co., Ltd. as a well-known pastry production enterprises, but because of the ' Tao Heung Village ' trademark in the lawsuit. After a decision, two courts gave a completely different verdict. Suzhou Industrial Park Court found that the infringement of Suzhou DAO Village trademark rights, and compensation of 1.15 million yuan.
But the Beijing intellectual Property Court has ruled that the village of Suzhou Tao Heung stop using the Beijing Tao Heung Village ' Dao Heung Village ' trademark, and compensate Beijing Tao Heung village 30 million yuan. It is understood that the ' north-South Rice village ' dispute has lasted for 12 years, enough to show the attention of two enterprises to the trademark. So Instrument Instrument Enterprises in the development process, we must pay attention to the important role of trademarks, standardize the use of trademarks to minimize disputes.
At present, a kind of trademark registration only about 1000 yuan. Instrumentation industry after years of development, but also formed a group of people familiar with the trademark. In the industry, their trademark is the guarantee of quality and quality.
For example, Shanghai Instrument Electric Scientific Instrument Co., Ltd. now has the independent brand ' on the Sub ', ' Prism ', ' lei magnetic ', ' shenguang ', ' instrument electric Light ' and other trademarks, are some people can trust the old brand, which, ' lei magnetic ' at the same time is also a famous trademark in Shanghai.
Especially with the rapid development of the Belt and Road, as well as the development of foreign intelligent hydropower meter market, more and more instruments and meters enterprises to promote the production of products to all parts of the world, and strive to create a well-known brand with international competitiveness, for trademark issues, should pay extra attention. At present, in foreign countries, the development of instrumentation enterprises generally have invested in the establishment of entity enterprises, in the local agent/distributor, franchise, dealer brand management and other ways. Among them, the dealer brand management method often involves intellectual property and other issues.
Therefore, when the instrument enterprises in the sales have a certain scale of sales, to obtain a certain market awareness, it is necessary to apply the trademark in the local sales to register as a famous trademark, in order to minimize the impact of trademark issues. Trademarks are in fact a large number of capital or products smashed brand assets, trademarks are seen and heard by the audience, the more it will be valued, so the instrument enterprises must pay attention to.
