Recently, data from third-party monitoring agencies showed that from January to August 2018, Aux Air Conditioning domestic sales increased by more than 36% year-on-year, far higher than the industry's average growth rate of 11%, and the growth rate continued to lead the industry. Although there are various factors in For this year's air-conditioning market, but in the air-conditioning market divided by the giants, how does Oaks achieve a growth rate several times higher than the industry average? What is behind the data, what is supporting the Oaks constantly moving forward?
Excellent quality is the king of 'Jiang Jiang Shan'
(Aux air conditioner won the title of 'Air Conditioning Industry Quality Benchmark' for five consecutive years)
As Liu Ji said in "Selling Mandarins," 'When you sit in a high hall, ride a big horse, get drunk, and lick the fat, you are not afraid, how can you look like it? It’s not a golden jade, but it’s also awkward?” Since ancient times, no matter how dazzling the appearance, it still can’t stop people’s pursuit of quality. This unchanging truth is true for people, and for products.
As a dark horse in the air-conditioning market, Oaks has recently envied the industry in sales. As of August this year, with the help of the network approval model, the sales volume of offline sales has exceeded the whole year of last year. The growth rate far beyond the average level is enough to make the entire air-conditioning industry feel shame. Some insiders believe that Aux has this performance is not a temporary phenomenon, but benefit from the quality line that it has always adhered to.
As we all know, when users are worthy of purchasing a product, in addition to considering the design and actual functions, the most important thing is the quality of the product itself. Only when the quality is passed, can the consumer's trust be obtained. Especially for air conditioners. Re-installation of the 'home appliances, the excellent quality will give the product a lot of points, and Oaks is relying on the high-quality 'killer' to get consumer support, thus in the giant air-conditioning market to pull out their own road.
Aux's pursuit of quality is also constantly 'plus'. It is understood that in the past three years, Oaks has invested more than 3 billion yuan for quality and innovation. In addition to the large capital investment, strict quality control, but also consumers assured Reasons. Each Oaks air conditioner has to pass more than 200 inspection procedures before leaving the factory, more than 6,000 hours of harsh working conditions, and its raw materials can be traced back to the tertiary supply chain.
Huge R&D investment, coupled with strict processing procedures, provided a strong guarantee for the quality of Oaks air conditioners, and also seized the opportunity for its rapid expansion in the market. In 1994, Oaks Air Conditioning was established, and it took only ten years to become According to the data of third-party authoritative organizations, the total size of Oaks has exceeded 10 million sets. The growth rate of online quantity and the favorable rate are also the first consecutive years. One.
In addition, Oaks is constantly testing its performance in a variety of harsh environments to verify its excellent quality. Since 2011, Aux Air Conditioning has followed the Chinese North and South Arctic expeditions for several years in the Arctic and Arctic, and has obtained The honorary title of 'Polar Quality'. The "Polar Test" successfully held in Turpan not long ago has once again proved the quality of the Oaks air conditioner.
Service dare to be the first person to compete for the sub-item
(Aux launches 'Use 60 days no reason to return' service)
Quality is important, but for a product, after-sales service is also important, especially in the air-conditioning industry. Many complaints are mainly targeted at users' dissatisfaction with after-sales service, which may cause users to not produce the whole brand. Good impression. On the basis of good quality, continuous improvement of service level is another major factor in Oaks' unimpeded market in the air-conditioning market.
As far as the current market situation is concerned, air conditioners are used as large-sized home appliances, and they can be used as if they were bought by other products. Afterwards, it will cost human resources and resources to carry out a series of complicated and complicated installation and debugging processes. If the company promises no reason to return, follow-up The cost of dismantling, transportation and other costs must be borne by the manufacturer.
Even so, Oaks promised the user a '60 days no reason to return' promise. Although the usual 7 days or 15 days short-term no reason to return is the usual means of corporate marketing, but Oaks will The deadline has been increased to 60 days. It can be seen that in order to satisfy the user's needs to the greatest extent, Oaks truly takes the user as the center, and this is also the expression of confidence in quality.
In the context of the overall slowdown in the growth of the home appliance industry, Oaks relied on the 'e-commerce, network approval' dual-mode, air-conditioning sales for two consecutive years to achieve explosive growth. Statistics show that in the purchase of Oaks air-conditioning, 90 after consumption The proportion of people is close to 45%, and the proportion after 80% is about 36%. The data of the two groups accounted for the fact that Oaks is increasingly becoming a favorite air-conditioning brand for young people, which is consistent with its marketing strategy in recent years.
Aux has been working in the air-conditioning industry for 24 years, witnessing the rise and fall of China's home appliance industry. Aux Air Conditioning has been successfully promoted to 'national brand' air-conditioning by virtue of its high quality and excellent price, in addition to meeting the basic needs of consumers for air-conditioning, Innovation improves product quality and gives users a better experience. It is this kind of 'pragmatic and progressive' style that makes Oaks' reputation in consumers' hearts higher and higher.
There is a saying that 'there are many stars, but they can't climb the sun'. Such a simple sentence reveals people's yearning for quality life. Oaks's pursuit of quality is obvious to all, based on self-confidence. Aux has also dared to be the first in the after-sales service, and received rave reviews. For 24 years, Oaks has not forgotten the original heart, adheres to the concept of 'Quality is the cornerstone, innovation is the soul'. Under the support of the ingenuity, Oaks can far exceed the industry in terms of growth rate. Level, it is also reasonable to successfully break into the young consumer group.