On October 15, the 124th China Import and Export Fair opened in Guangzhou. Haier brought a variety of mid-to-high-end products such as direct-drive washing machines and air washing, which attracted the attention of customers from all over the world. At the same time, according to domestic authoritative industries. According to online data released by the chain research platform industry, from January to August 2018, Haier's washing machine export volume increased by 22%, which is nearly three times that of the industry, ranking first in the industry.
With a series of high-quality, differentiated products, Haier continues to lead the world in washing machine development. Taking Haier direct-drive washing machine as an example, this product cancels the traditional belt and is equipped with a direct-drive inverter motor to minimize noise and lead the industry' Quiet washing' trend. On-site, merchants from different countries showed great interest in direct-drive washing machines. After listening to Haier staff's explanation, one merchant said, 'My family should also change a direct-drive washing machine'. Haier direct-drive washing machine has entered the global 15 million user family, which has become one of the main driving forces for Haier washing machine to grow rapidly in overseas markets.
According to statistics, Haier's direct-drive drum washing machine has achieved good results in overseas markets in 2018. In Europe, Haier's direct-drive drums continued to detonate in the local area. The cumulative annual sales increased by 120% year-on-year, of which Russia's sales in the first half of the year increased by 300%. In addition, Haier is committed to promoting direct-drive inverter motors across the board. A range of products, including no-clean washing machines, are recognized by overseas users. From January to August 2018, Haier Direct Drive series including pulsators and rollers High-end washing machines have achieved more than five times growth in Southeast Asia and Europe.
It is worth noting that Haier's direct-drive washing machine on-site demonstrates the world's largest 525mm large diameter in the same volume. At present, the 8KG volume of washing machine products in the industry has a thickness of 600mm, while Haier's 525mm large-diameter product is only 460mm thick. And the washing capacity is extended to 12KG, which greatly meets the washing needs of users' large clothing. It is reported that this series of products will be promoted in 22 countries around the world, and it will be listed in Europe in the fourth quarter of this year.
Driven by the 'personal single-in-one' model, Haier Washing Machine uses the global open ecology to innovate and continuously meet the high-end differentiated needs of global users. This innovative exploration mode allows Chinese home appliance companies to have direct dialogue with overseas users, making The status of the 'big but not strong' appliance industry is being subverted by the company represented by Haier washing machine, and truly realizes from 'going out' to 'going up'. According to Euromonitor International data, Haier washing machine market share has been continuously 9 years in the world.