As video content becomes richer, more and more people are willing to pay for video. However, there are some problems with video payment, such as automatic deduction, cancellation, etc. Have you bought a video member?
Recently, the China Youth Daily Social Investigation Center jointly surveyed a survey of 2007 respondents that 93.2% of respondents bought members of the Internet platform, and 55.2% of respondents bought network members for one year. The cost is between 100 and 500 yuan. 32.6% of the respondents feel that it is worthwhile to buy an Internet platform member. 53.5% of the respondents indicated that some member privileges are useless or have no time. 52.3% of the respondents expect membership privileges. More abundant.
55.2% of respondents buy online members spend between 100 and 500 yuan a year
Lin Nan (pseudonym), a software engineering major at East China Normal University, bought the 'shared member' of the download platform, and other members bought it separately, 'but they are all used together.'
Jiang Yun (a pseudonym), a senior student at the National College of Renmin University of China, bought a member of the video website. 'At the time, I was watching a movie, but then I found that the e-commerce platform sometimes sent members, and the video website had too few movie resources. '.
According to the survey, 93.2% of the respondents have bought members of the Internet platform, of which 67.6% of the respondents have purchased individual members, and 20.7% of the respondents have purchased members or members of '蹭' friends. 4.9% of respondents purchased 'shared members' through e-commerce channels.
Further investigations revealed that members of the video platform (60.4%) were the most purchased members of the respondents, others: Shopping platform (36.6%), take-out platform (34.9%), social platform (33.9%), reading class Platform (20.4%) and music platform (18.2%), etc.
Jiang Yun spends about 100 yuan a year on network members, and mobile cloud service costs 6 yuan a month, which is a relatively large expense.
Lin Nan spends about 200 yuan a year on network members. 'The cost of video sites is 60%, and the cost of take-away software is 20%. The development software has discounts for students, so it won't be calculated, otherwise it will be big.'
The survey found that 28.4% of respondents spend less than 100 yuan per year on network members, 55.2% of respondents are between 100 and 500 yuan, and 14.0% of respondents are between 500 and 1,000 yuan. 2.5% of the respondents are above 1,000 yuan.
Lin Nan buys video members for some functions, such as emoticon sharing, storage space expansion, or members who find 10 yuan to get 20 coupons.
He Xiao (a pseudonym), a student at the University of Nottingham Ningbo, China, bought a member of a video site to support him because he liked a star.
According to the survey, 51.0% of the respondents purchased for the purpose of exempting advertisements and watching the drama first. 49.3% of the respondents felt that the platform was cost-effective when buying activities. Other reasons were as follows: Like the distinguished member logo (32.0%), opened After the membership, the default deduction (23.4%), the membership rights between the platform (20.6%) and the purchase of gifts (14.2%).
52.3% of respondents expect more membership privileges
Jiang Yun once bought a member of a take-out platform. 'It’s better to limit the amount of money than to grab a big red bag. It only buys for one month.'
According to the survey, after purchasing members, 32.6% of the respondents felt that it was worthwhile, and 53.5% of the respondents felt that most of them were okay. Some of the membership privileges were useless or timeless. 26.1% of the respondents felt that most of them were nothing. 28.2% of the respondents felt that the ordinary member privileges were not enough, and they were tempted to buy super members. 19.4% of the respondents felt that some members were too expensive, and 14.1% of the respondents felt that the knowledge payment period was spent. Yes, 5.3% of the respondents said that they have no feelings. They are used to having members. 2.6% of the respondents feel that it is difficult for Internet platform members to cancel.
'Some members of the platform special year card, limited sale, hunger marketing, simply can not grab. ' He Xiao said.
According to the survey, for Internet platform members, 52.3% of respondents expect more membership privileges, 59.6% of respondents expect sharing of membership rights among multiple platforms, and 50.9% of respondents hope that membership renewals can be cheaper. 18.8% of respondents hope to cancel their membership more conveniently.
Jiang Yun hopes that the video platform members will have a higher cost performance, and the video resources should be a little more. Don't always charge the fees automatically. 'I also hope that each video website can jointly make a member and buy it separately.'
Among the respondents, 1.1% after 00, 31.4% after 90, 52.6% after 80, 11.4% after 70, and 2.8% after 60.