Lenovo executives said in Tuesday that the company plans to increase its smartphone production in India by 9 times times to 1 million units per month in 2019, according to foreign media reports. This Tuesday is just the past October 16, Lenovo held in New Delhi, India ' Lenovo Killer 2.0 Launch ' new product launch, released the first AI four mobile phone Lenovo K9 and Lenovo A5 two intelligent New machine,
and announced the establishment of an exclusive partnership with the Indian e-commerce platform Flipkart, which will sell Lenovo mobile phones in India through this platform and continue to exert its power in the Indian market. From the product view, Lenovo K9 main photo and Gao value appearance, positioning the Indian pursuit of fashion and pay attention to the cost-effective youth group. The phone is equipped with a 5.7-inch 18:9 HD full screen, with a double-sided glass body, while carrying 13 million pixels AI four, with fast focus and double color temperature flash, according to the propaganda whether it is selfie or shoot the scene, the people are the level of bright, clear details.
Lenovo A5 uses a 5.45-inch 18:9 HD full screen to provide black, gold and other color options, while supporting the face and fingerprint identification unlock function. Lenovo K9 and Lenovo A5, according to the paper, are co-developed by Lenovo Mobile and India's e-commerce giant Flipkart, which is designed for Indian consumers.
Over the past year, Lenovo has built these two handsets through full research and analysis of Flipkart big data, and has provided an upgrade based on meeting the needs of Indian consumers. Lenovo's vice president, Changcheng, says Lenovo manufactures smartphones in its Indian partners ' factories. "Our production is now 100,000 units per month, and we plan to increase production to 500,000 to 1 million by the end of 2019. But the increased output does not include the production of Lenovo's Motorola-branded handsets. Changcheng also said that Indian consumers need to have a good processor, camera and industrial design products, worthy of a trustworthy brand, Lenovo Mobile and Flipkart company together to provide Indian consumers with guaranteed quality, affordable and trustworthy products. ' We have worked exclusively with the Flipkart website, as the share of India's online and offline markets will be the same by 2020. This means that this is a business opportunity to sell 60 million to 70 million handsets a year.
' In recent years, Samsung Xiaomi has been in a fierce battle in India, and Lenovo's performance in the country has been tepid since it dropped its first tier in the domestic market. After cutting off the Zuk brand, only the Motorola brand has released a new machine in a year, and even the Lenovo-branded smartphone may not be retained.
But Lenovo's announcement at the conference shows a message that it wants to recapture Lenovo's leading position in the Indian market. According to people familiar with the situation, Lenovo Z5 as the Pai clan, legend has developed its revival of the mobile phone business of the ' Normandy plan ', trying to win each battle posture, blowing the entire smartphone market counter-offensive ' horn '.
And the Indian conference is actually the ' Normandy plan ' of the overseas front. "The Indian market is one of the fastest growing emerging mobile phone markets in the world, and Lenovo Mobile will continue to make this market with unique and cutting-edge design and innovation, bringing products specifically designed and developed for Indian consumers," Changcheng said at the launch. He also revealed that Lenovo will launch its flagship smartphone in India in the first quarter of 2019. We are discussing with the Flipkart website how to tailor this smartphone to Indian consumers.
' Lenovo's chairman and CEO, Yang, said he hoped that Lenovo's smartphone business could reach $5 billion to $6 billion in India over the next 3 to 5 years.
Today, Lenovo's frequent moves in India make people feel the same, for the $6 billion goal is also spelled. Lenovo plans to increase its Indian handset production by 9 times times | Next year Q1 push flagship new machine