On October 10th, the Indian festival shopping season officially began. The Indian e-commerce platforms including Flipkart, Snapdeal and Amazon have launched price reduction promotions.
Marketpoint, a market research firm, today released a smartphone sales report for the Indian market. Counterpoint predicts that the Indian market will sell smartphones worth a total of $1 billion in six days from October 10 to October 15. More than $600 million in smartphones will be sold by Chinese brands.
According to the data, the shopping festival will be sold by online channels through more than 85% of mobile phone orders, and among the 85% market share, Xiaomi has a market share of more than 50%. According to real-time sales statistics, the current online market Seven mobile phones were not sold, and seven were from Chinese manufacturers. Although Xiaomi took the lead, Huawei, OPPO, and vivo still achieved good sales in the Indian market.
Along with the success of Chinese mobile phone manufacturers, the days of Samsung in the Indian market have not been as good as in the first half of this year.
In the market data of the first half of this year, Samsung and Xiaomi's market share in India is about 30%. But unlike Xiaomi's main online channel, Samsung has been clinging to Xiaomi in product sales with its rich offline sales channels.
However, the arrival of the festival shopping festival, the increase in the strength of the major e-commerce websites, so that the mobile phone brands that Xiaomi and other major online sales have been further improved in terms of cost performance, which shows that the price/performance ratio in the Indian market still dominates. status.
The price/performance ratio has always been the biggest killer of domestic mobile phone manufacturers. In recent years, domestic mobile phone brands have been pursuing high-end and flagship words, and the price of mobile phones has been increasing. The price/performance ratio is gradually being abandoned by manufacturers. Reflect, we can see that the abandonment of cost performance is not so correct for the sea strategy.