According to some consumption data released during the National Day Golden Week, it shows that after 85, 90 is becoming the main consumer, but more quality, more experience, more personality, is becoming a new trend of quality consumption upgrade.
With the substantial improvement of residents' living standards, their consumption is shifting from food and clothing to quality demand. People's consumption is no longer limited to meeting basic living needs, but more attention to product quality and service, brand and reputation. With the upgrading of consumption The commodity structure has also been upgraded and upgraded. New products have emerged one after another. The fresh air system has gradually entered the ordinary people's family with high-quality, intelligent and healthy image.
Young consumer groups pursue quality consumption
According to relevant reports: After the 80s and 90s, they gradually became the main force of market consumption. They are more proactive in their consumption habits, and tend to choose personalized products, and pay more attention to quality consumption and enjoy high quality life. Now 80 after 90 Most of them have reached a certain age of marriage, they will be more convenient, beautiful and comfortable when choosing household items.
After marriage, the family will become the focus of most of the young people in the post-80s and 90s. The warm and comfortable home environment is undoubtedly the happiest enjoyment. Care for the family will choose the best, in today's extremely polluted environment, The fresh air system is undoubtedly the best choice for bringing fresh air to the family.
According to the latest national air quality report, the average AQI (contaminant index, the higher the value, the worse the air quality) is greater than 50 in most cities in China. Some of the first and second-tier cities represented by Beijing and Tianjin and some industrial developed cities The AQI average is greater than 100, and the air quality has been in a bad state.
Long-term in the indoor space with poor air quality, the impact on pregnant women, the elderly and children is very large. The immune system of pregnant women is relatively weak compared to ordinary people, very susceptible to the external environment, turbid air not only Affecting the health of pregnant women, it will also affect the healthy development of the baby; in addition, the elderly with asthma, cardiovascular disease, poor mobility, turbid air can easily lead to their disease recurrence; children's respiratory airway narrow, less alveoli, sinuses The mucociliary function is not perfect, the bacteria, bacteria are easy to take advantage of, thus causing respiratory infections, so fresh air is especially important for the elderly and children.
The fresh air system can also introduce clean, fresh, oxygen-rich air from the outside, and discharge the dirty air from the home to the outside. You can enjoy fresh and healthy air 24 hours a day at home. After 80s and 90s, it is very important to maintain health and air quality. Good or bad, related to the family's respiratory health and high-quality life, the ordinary air purification system can not meet their needs. The fresh air system in the indoor purification effect, but also achieve indoor and outdoor air circulation interchange, to ensure The indoors continue to have a fresh and oxygen-rich air environment, which helps to provide a good indoor healthy breathing environment, which is not available in air purifiers.
Consumption upgrade boosts fresh air system product upgrade
According to Zhongyikang data: In 2018, the fresh air system reached 10.8 billion yuan, up 56.1% year-on-year. The sales volume of household fresh air system reached 6 billion yuan, up 84.5% year-on-year. It can be seen from the data that the fresh air system has been more people. Recognized and accepted.
