In 2018, under the double pressure of environmental protection storm and heavy trade tax, the household industry entered a new corner as an important consumer durables category. On the one hand, in the context of increasing market recognition, heavy publicity, light quality 'marketing big coffee 'It is difficult for them to easily get the traffic dividends; on the other hand, the enterprises that deeply cultivated the quality and made the word-of-mouth are constantly achieving offside in the market replacement, and the brand image coverage is quietly completed with solid quality. A batch of home industry chain The 'main stream column' has gradually surfaced. Among them, one of the largest water-based adhesive manufacturers in China has officially entered the 20th birthday this year. It has attracted the attention of the industry with the attitude of the leader in the woodworking adhesive industry.
As a supply chain brand, it does not directly face the C-end, but it can survive the 20-year market change. With three series of woodworking adhesives, building decoration adhesives, printing and packaging adhesives, more than 1,300 pieces of products are applied to wooden doors and windows. Furniture, flooring, whole house customization, wooden crafts, sheet metal processing, building decoration, printing and packaging, etc., have been favored by millions of household consumers; a small drop of glue, has won the Nanjing Forestry University Home College, East China Institute of Technology University, Shanghai Fudan and many other famous schools have joined together and signed talent transfer agreements with them, becoming the talent supply station for the research work of new materials. The same is the glue, which currently has three intelligent manufacturing bases in Zhejiang, Henan and Sichuan. With a total area of about 200,000 square meters and an annual output of more than 100,000 tons, it is known as the pioneer of domestic aldehyde-free woodworking glue, the leader.
On October 26th, on the occasion of the 20th anniversary celebration, more than 200 representatives of wood products from all over the world, more than 200 sales companies and more than 50 gold suppliers and more than 30 mainstream industry media will gather in the headquarters. The Taizhou, Zhejiang Province, witnessed the launch of the Dingli Brand Strategy Conference and the 20th Anniversary Celebration, which deeply revealed the development of this 'Industry Jiaowang'.
It is reported that on the day of the event, not only did the brand's latest adhesive products unveil, but also showcased the industry's first-line quality household adhesives for the industry. At the same time, as a national enterprise known for its technology and services, Dingli will invite participants to visit the top brand during the event. At the Taizhou headquarters, visitors will go deep into the Taizhou factory to experience the strict control of the 4QC quality and the introduction of the all-round lean management model. In addition, during the event, the erection will be officially unveiled with internationally recognized standards. The CNAS National Accreditation Laboratory, which carries out the technical capabilities of testing and calibrating services, fully demonstrates the industry's first-class quality image; the launching ceremony of the Shandong manufacturing base and the signing ceremony with Suzhou University will also be officially launched as the highlight of the event. The new layout of production capacity and the implementation of talent strategy.
In the industry market curve, the home industry is facing a new strategic planning and development focus. With the entry of new materials in the home market, how can Chinese adhesive companies further promote the development of the wooden home industry and achieve brand upgrades? The event site invited experts from the upstream and downstream industries to discuss the new trend of the industry in the form of a summit forum, and how to achieve a better development mode and a more efficient business integration model for Chinese adhesive companies in the home wave. Brainstorming in a multi-dimensional view of the industry.
Countdown to 9 days, the Top Brand Strategy Conference and 20th Anniversary Celebration will be launched as scheduled, and it will be the inside story of the 'Industry Jiaowang'. It will radiate the frontier information of the industry's industry trends, and will be held on October 26th at Taizhou Qilong Marriott Hotel. !
