On October 14th, Haier Air Conditioning Middle East Non-Strategic Interactive Communication Meeting was held on the eve of the 124th Canton Fair. At the scene, Haier announced that it has won 10 first overseas high-end brand achievements in the world. Haier air-conditioning is exported by its own brand and overseas high-end. It is reported that in the first eight months of 2018, the export of the industry increased by 10%, and the growth of Haier air-conditioner exports was nearly three times that of the industry. Among them, in Nigeria, Haier launched the generator air conditioner according to the needs of local users to drive the local The overall sales volume of the market increased by 20%.
At the communication meeting, Haier Air Conditioning Nigeria customers shared the case in Nigeria and showed the generator air conditioner on the spot. He said that Haier air conditioners will double their sales next year. Nigeria has a tropical monsoon climate with an average annual temperature of 27 °C and a relatively high humidity. Users need to use air conditioners all the year round. But the lack of power has always been a major problem that restricts the development of Nigeria. On average, there are only 3 to 6 hours of power supply per day. Generators become every necessary power supply equipment, and users use generators to supply power. At the time, because of the power limit, the air conditioning cooling effect is poor or even unable to start normally.
In response to the pain points of local users, Haier innovatively launched the GenPAL generator air conditioner, which not only solves the problem of normal use of air conditioners during power outages, but also provides long-distance air supply, and solves the problem of rapid cooling and super-cooling of air conditioners due to the large room area of local residents. The requirements. GenPAL is also the 'Friend of Generators'. It is the name of local customers combined with the characteristics of generator air conditioners. Haier generator air conditioners are unique three-speed inverter technology, which is a friendly air conditioner suitable for generators of various specifications. Customer evaluation 'any The generator can drive. '
In order to enable Nigerian users to learn more about generator air conditioners, Haier Air Conditioning also allows users to see through reality through comparative demonstration experiments. Haier connects Haier generator air conditioners directly to small generators, regardless of generator model, and air conditioners operate normally quickly. Refrigeration, and ordinary air conditioners can not start normally. Nigerian customers said, 'Nigerians are more likely to see the real thing than the words written on paper.' Under the pull of high-end inverter air conditioners such as generator air conditioners, Haier air conditioners The local appliance market is still affected by the economic downturn, still maintaining a compound annual growth rate of 18%-20%.
Under the guidance of the 'one person in one' mode, Haier Air Conditioning operates in Haier and GE Appliances in the Middle East, meeting the differentiated needs of the local market, and deepening the deepening and landing of Haier's home appliance brand globalization strategy.