Once upon a time, vivo and OPPO's mobile phones were also ridiculed by domestic friends Xiaomi and Meizu fans as 'high-priced low-match' products. With the change of vivo strategy this year, we see that vivo can not only make high-priced high-priced top flagship It is also able to come up with a variety of 'medium-price low-cost' price-performance products, so that the fans of vivo are quite long-faced.
From the performance of vivo mobile phones in the past six months, the terminal price-performance products will become a major policy for vivo to broaden the mobile phone business. Among them, vivo's first cost-effective machine, the vivo Z1, has successfully conquered many consumers. This phone is equipped with the same model as the vivo X21 Snapdragon 660 processor, but the starting price is only 1599 yuan, so many consumers who are coming to the vivo brand stunned. After the sale of the vivo Z1, the sales volume is hot, on sale On the same day, I won the sales champion of 1000-2000 yuan. The heat is evident.
Although it is only a test of water, vivo obviously has tasted the sweetness in the field of cost-effective mobile phones. The good reputation and the good design that have been painstakingly managed over the years have made vivo mid-end models have unique competitiveness in the market. Vivo plans to continue to launch the second machine of the Z series on October 17 this year, vivo Z3. Yes, the release date of this new generation of cost-effective machine is scheduled for tomorrow.
From the current exposure information, the product strategy of vivo Z3 is the same as that of the previous generation. It is still the main price/performance ratio. Vivo Z3 will be the second mobile phone product of vivtron equipped with Qualcomm Snapdragon 710 chip, together with vivo's original twin-turbo acceleration engine (vivo) Dual-Turbo technology, it seems that the hardware performance of this vivo Z3 may become the ceiling of the Snapdragon 710 model. At the same time, the vivo Z3 also has 16 million + 2 megapixel rear dual camera and 3240mAh large capacity. Battery, so whether it is the level of photography or endurance can be said to be satisfactory.
Not only the hardware performance is excellent, the design of the vivo Z3 can be said to be the perfect inheritance of the glorious tradition of the vivo mobile phone. The front of the vivo Z3 is equipped with a 6.3-inch, full-resolution screen with a resolution of 2280×1080, compared with the previous generation Z1. At the same time, the back design of the vivo Z3 does not lose the current mainstream models of vivo. Although there is no variety of materials black technology, the low-key luxury gradient color is enough to satisfy most consumers. Taste.
In addition to the hardware and appearance, the vivo Z3 also brought a major surprise, which is the infrared face recognition technology that was brought to the fire by Apple and Xiaomi. This technology is different from the face recognition technology used by many manufacturers. It uses Specialized infrared cameras and sensors measure the user's facial information, which not only has high recognition accuracy and accuracy, but also has lower environmental requirements, even in dark and dull environments.
Finally, the biggest surprise of vivo Z3 is its price. It is reported that the 4+64GB version of vivo Z3 is only 1598 yuan, which is a very attractive price for the domestic mobile phone industry. The machine is very strong in both shooting and performance. The function positioning is in line with the needs of young people in the future. I believe that the vivo Z3 will become the popular explosion of the next vivo.
