According to the latest report by market research firm Nielsen, in the second quarter of this year, the US smart speaker penetration rate reached 24%, an increase of two percentage points from the previous quarter. Among them, the proportion of loyal users is higher. In the family with smart speakers, four out of ten The family has more than one device.
In addition, 62% of smart speaker users have used the device for the first time in the past six months, and 45% plan to purchase more equipment for their home.
The latest report from the research firm StrategyAnalytics also pointed out that smart speakers like AmazonEchoGoogleHome have had a big impact on their consumers. This report covering the US, France, Germany and the UK shows that nearly half (49%) of the intelligence Speaker users say they can't imagine life without the device.
David Watkin, director of StrategyAnalytics Intelligent Speaker Research Services, said, 'The convenience and simplicity of voice control and interaction can help change the way people use different devices and have a major impact on the future development of applications, services and content.'
Smart speakers are also becoming an extension of smartphones. The Nielsen report found that 32% of smart speaker consumers sync their phones with smart speakers.
Previously, Chess Mobile Chairman and CEO Fu Sheng told the First Financial and other reporters that in the next era, mobile phones may not be so centralized, 'such as speakers and other devices are a device that can interact with the mobile phone in real time.'
However, the popularity of smart speakers in the United States has not yet reached a real outbreak in China. According to StrategyAnalytics data, in the second quarter of this year, the global smart audio market total shipments reached 11.7 million units. Google GoogleHomeMini has the highest sales volume, market share of 20%, Amazon EchoDot and Amazon Echo ranked second and third respectively. The Tmall Elf, which has the highest domestic market share, only 7% of the global share, tied for fourth with GoogleHome.
The difference in consumption habits between Chinese and foreign users and the low penetration rate of domestic smart homes are considered to be the main reasons for the limited development of domestic smart speakers. Smart speakers are considered to be one of the important entrances for smart homes, but at present, smart speaker consumers in China are more used. Content-related services, smart speakers do not reflect its role as a smart home control center.
In addition, no matter whether it is smart speaker hardware technology, or far field recognition, speech recognition and semantic recognition, there are many problems, such as high false awakening rate, unstable continuous dialogue, and poor semantic understanding. The user said that he hopes to improve the recognition rate. 'Now buy smart speakers are only used to listen to songs, when alarm clocks, etc., and these mobile phone voice assistants can be completed, and there are too few real access and control appliances.'
Even in the United States, the biggest use of smart speakers is listening to music. Nielsen reports that almost all consumers (90%) listen to music with smart speakers, while 68% listen to news; about 81% use voice interaction To get real-time information, such as weather and traffic conditions.
It is worth mentioning that 68% of users use the device to chat with the voice assistant to have fun.