On October 14, the eve of the opening of the 124th Canton Fair, Haier Air Conditioning held a Middle East non-strategic interactive communication meeting with the theme of 'Forward Together' in Guangzhou. Haier live demonstration of self-cleaning, net, fresh air, clean, Yunding, Tianzhu , generator air conditioner, T3 frequency conversion, MRV5 wireless multi-line and magnetic suspension central air-conditioning, including high-end intelligent air conditioners, and showcase high-end overseas high-end achievements to non-customers in the Middle East: global interconnected air conditioner sales and China's own brand air conditioner export I. As of now, Haier air conditioner has obtained 10 NO.1.
In the global market, Haier air conditioner ranks first in the market in Russia; in the United States, Haier air conditioner and GE Appliances air conditioner double brand market share first; in Pakistan, Haier air conditioner has the first share in 11 consecutive years. Moreover, Haier air conditioner in Italy and the whole Europe is the first brand of air-conditioning in China; in the Indian and Thai markets, Haier air-conditioning is the first of its own Chinese brands. In China, Haier smart air-conditioning is the first in the market for four consecutive years.
It is reported that, as China's earliest global home appliance enterprise, Haier Air Conditioning is different from other companies that adopt the method of 'exports and earning foreign exchange'. At the beginning of globalization, Haier Air-conditioner insists on self-created brands, through localization of R&D, manufacturing and marketing of the 'Trinity' strategy. Innovate according to the individual needs of users in different regions of the world, and develop differentiated mainstream products to realize the transformation and upgrading from export creation to high-end creation.
At the communication meeting, customers from Pakistan, Nigeria, and Thailand shared the case of local high-end creation. Based on the pain points of local users, Haier continued to iterate its product plan. Since 2009, it has launched the first DC inverter air conditioner, intelligent air conditioner, 150V. Low-voltage start-up air conditioners and innovative products such as self-cleaning air conditioners. This year, Haier has launched a 'UPS battery' air conditioner for its lack of local power resources. It has become the top brand in the local market for 2 months and has driven the overall market share. The market is the first.
In Thailand, Haier Air Conditioning launched the self-cleaning air conditioner made in Thailand at the beginning of last year. This year, it will also copy the deep cleaning to the local area, and popularize the advantages of self-cleaning air conditioners in Thailand. The Haier magnetic suspension central air conditioner has a personalized life. The cycle energy-saving solution occupies the top 35% market share in Thailand. According to the internationally renowned data research company GFK, the report shows that due to the rainy weather, the Thai industry continued to decline in the first half of this year, and Haier air-conditioner grew through the high-end brand. %.
In Nigeria, which is also suffering from power shortages, Haier also pioneered three-speed inverter air conditioners. Nigeria often has power outages. When users use generators to supply power, the air conditioning cooling effect is poor or even unable to start normally. Haier invents generator air conditioners to create three-speed inverters. Technology to meet the needs of different specifications of generators, to bring users a cool air supply experience. Nigeria's 20-year customer introduction said that in March this year, when the generator air conditioner was listed, he organized more than 1,000 people to experience the live demonstration, also using 0.9 The kilowatt generator, only Haier air conditioner can start normally. The user believes that he has seen it with his own eyes. A demo user has placed an order on the spot. The customer said in an interview, 'Sell 20 years of Haier air conditioner, next year's sales will be re-sold Doubled. '
The three markets of Pakistan, Thailand and Nigeria are just the epitome of the globalization of Haier air-conditioning brands. Under the guidance of the single-in-one mode, Haier Air Conditioning continues to iterate products and technologies to achieve self-cleaning, empty and clean, and new to one-in-one health. Air iterative route and whole house healthy air solution, and radiate healthy air to the global market. Market data from industry online shows that in the first 8 months of 2018, the air-conditioning industry increased by 10%, while Haier air-conditioner increased by nearly 3 times in the industry. Global performance is remarkable.