2018 has been more than half, according to data shows that the first half of the water heater market continued a downward trend, retail sales scale of 38.8 billion yuan, an increase of only 3.3%.
In this context, command water heater 1-9 months of performance against the trend of 63%, of which in September achieved 53% growth in performance, a significant lead the industry average level. Industry analysts pointed out that the market share of water heaters is mainly affected by the market homogeneity, real estate control and other adverse factors. On the other hand, in the current stage of rising quality and consumer demand, more and more consumers are more inclined to pay for quality.
People's awareness of the need for comfort, healthy living, and the need for more and more diverse bathing experience, according to the survey, more than 90% of users in the purchase of home appliances when the quality issues, which also urged the water heater industry innovation and development. The reason why commander-in-chief water heaters can continue to rise in the market downturn depends on the constant application of innovative technology and the accurate insight of user psychology.
It is understood that in order to adapt to the personalized consumer habits of the young community, the commander of the electrical appliances in accordance with the differences in time to adjust the delivery strategy, providing a diversified product solutions, to achieve a good reputation of the spread. To debut 2018 China International Kitchen Sanitary Ware Expo Commander l.x Electric Water heater As an example, it broke the conventional circular design, the use of square design in reducing the volume of the same time, but also more saving the home decoration space. The product also realizes the heating efficiency, can heat 10 times times the volume of water, to provide users with more comfortable bathing experience.
In the field of design, commander of the main water heater, l.one infrared temperature gas water heater just a listing will reap if design award, clean and bright color and with the guide of the line bar to make the whole home appliance presents a comfortable and bright visual effect. For the whole household appliance market, the consumption upgrade is in a process from quantitative to qualitative change, the replacement of household appliances consumption in the product development, home appliance marketing thinking, user psychological grasp and so on have put forward higher requirements.