As everyone knows, Outdoor Advertising The market is now occupied LED display Half of the application of the country. In 2016, China's outdoor advertising industry market size reached 117.4 billion yuan, accounting for 18.09% of the advertising market size of 648.9 billion yuan. Faced with such a huge market, numerous LED display Screen companies have invested in LED outdoor display The production is from the middle. Compared with the traditional single advertising method in the past, the LED outdoor display integrates high-definition multi-angle vision, natural and delicate colors, strong visual impact and other modern high-tech, fully catering to the technical requirements of modern advertising scene applications. And the user's viewing requirements.
However, in the process of using LED outdoor display, the drawbacks of light pollution, high energy consumption and electromagnetic radiation pollution are also obvious. In the face of the LED outdoor display dismantling activities on the market, outdoor advertising operators and LED display manufacturers should take active measures to Should be this phenomenon.
Multi-government government launches demolition and remediation activities How should LED screen manufacturers and advertising operators turn their backs?
As an alternative media transmission method, digital outdoor LED has entered the Chinese market in 2005, showing extraordinary outdoor communication power. LED outdoor display scene application methods continue to innovate, gradually covering the downtown business district, adding to urban life A beautiful landscape has shown a booming trend. However, in the process of its rapid development, LED outdoor display has encountered many problems. In the past few years, many outdoor advertising campaigns have been carried out. Many illegal LED outdoor displays are naturally included.
Recently, more than 1,200 illegal LED outdoor displays in Taicang have been demolished. It is said that the illegal LED outdoor display has affected the appearance of Taicang City to a certain extent. At the same time, the LED display has been rusty for a long time, and there is a great security. Hidden dangers, in order to avoid injuries caused by pedestrians and vehicles, Taicang City Management Law Enforcement Brigade launched a special rectification campaign to ban illegal LED display screens. Coincidentally, after more than 10 days of demolition construction, the largest illegal electronic advertising screen in Jinan City was dismantled according to law. It is understood that this large screen is located in the commercial circle of Quancheng Road, facing the Quancheng Square, north of Quancheng Road, inlaid on the roof of a building, with an area of 560 square meters.
The reason why the LED outdoor display has been dismantled is the main reason for the rectification of the city appearance. The LED outdoor display has swept the advantages of its operation, seamless splicing, vivid color and various forms of playback. The outdoor advertising market is favored by many advertising operators. However, in the process of setting up LED outdoor displays, there is a lack of scientific norms and management. The outdoor LED display on the streets can be seen everywhere in the market, which has a great impact on the city. LED display screens bring a certain degree of visual pollution to the city because of its strong illuminating characteristics. It is also one of the complaints in public opinion surveys. With the increasing public awareness of environmental protection, the problem of 'light pollution' has been gradually taken seriously. The strong illumination of the LED outdoor display has caused invisible damage to the surrounding residents, which is also an important reason for the removal of LED outdoor display in some areas.
In addition, urban planning management personnel do not pay attention to the approval of LED outdoor display installation planning management, which is also one of the reasons for LED outdoor display dismantling and rectification. The quality of LED display installation approval will directly determine the level of urban management. The shape, scale and development prospects of the city have a significant impact. For urban planning managers who should not install LED outdoor displays, they must keep the bottom line and not allow outdoor advertising operators to have the opportunity, even if they are installed now. In the later stage, the LED display screen has to be dismantled because it does not meet the auditing standards. The trouble caused by this period is more complicated. In addition, the government management department's audit management is perfect, but there are still many LED outdoor displays that are 'informed to break the law' and do not take legal The approval process, product specifications and installation location do not meet the approval requirements, and are illegal buildings. Once the display collapses, it will seriously affect the personal safety of pedestrians, and it will also bring danger to passing vehicles and drivers. The safety hazard has caused headaches for government agencies.
Nowadays, in the face of the LED outdoor display dismantling activities on the market, LED display manufacturers as the creators of LED outdoor displays, for the problem of 'light pollution', should use the automatic brightness adjustment system, through the outdoor brightness acquisition system to the ambient brightness The detection is performed to automatically convert the brightness of the broadcast suitable for the environment. The gray level automatic correction technology is used to improve the hardness of the color by using 14-bit color display layer to avoid the user's discomfort to the light. Meanwhile, the advertising operator as a brand advertisement The planners should make a comprehensive product launch plan on the eve of product launch. The accurate placement of LED outdoor advertising is an important factor affecting the feedback of its delivery effect. In addition, in order to enhance the outdoor advertising communication effect, LED display manufacturers should strengthen and advertise. Operators' exchanges, in-depth understanding of customer needs, and development of corresponding products according to market demand. LED outdoor advertising operators can plan advertising marketing solutions that can capture the user's eye according to the existing display technology. Collaboration, can achieve a win-win communication purpose.
Smart city boom under LED outdoor display Screen subverting traditional design
True, due to policy reorganization, Outdoor Advertising The road to market development is full of ups and downs. The rectification of the Beijing skyline has had a profound impact on the LED outdoor display market. However, as the Internet of Things and cloud computing boom in China continues to heat up, the wave of smart city construction has swept through. With the support of national policies, the demand for smart cities has grown substantially. It is estimated that by 2022, the overall demand for smart cities in the country will exceed 300 billion yuan, reaching 3,240.2 billion yuan, with huge market potential.
In the construction of smart cities, landscape display is undoubtedly an important part of it, and smart communities and urban landmarks are inseparable. LED display The application of LED outdoor display, in addition to its own display function, also plays an important carrier to embellish the appearance of the city and add charm to the city. Therefore, LED transparent screen, LED light pole screen and LED creative shaped screen, etc. New display Technology came into being.
LED transparent screen is transparent and beautiful. In the commercial market, LED transparent screen applications have become more popular and popular. With many features such as transparency, lightness, installation, energy saving and environmental protection, it is widely favored by the market. The big city landscape shows an irreplaceable position in the field. In addition to LED lighting, the LED light pole screen integrates screen display, environmental monitoring, mobile phone charging, voice broadcasting, WIFI, and camera functions. At the same time, it can also broadcast information such as convenience services to realize commercial value and people's livelihood service functions. Relying on the general trend of smart city construction, smart city construction has undoubtedly created opportunities for the LED light pole screen explosion.
In addition, under the vigorous promotion of smart city construction, the development of new technologies such as AI and VR has brought new opportunities to the development of LED outdoor display market. For the moment, LED outdoor display is in the forefront of development, LED screen enterprises should Firmly grasp this historical opportunity, we should increase efforts in product R&D and production. First, under the premise of ensuring product quality, increase investment in science and technology, reduce production costs, and let LED display The price of the screen is more close to the people, and it is becoming more popular. Everyone can afford it. Secondly, the display control system should be more diversified, more flexible, use the Internet to control its playback mode, and remotely control. Other functions make the display more convenient. Finally, for the attachment of different shapes of the LED display itself, it should be more flexible, not limited to the wall, window and other forms, for the installation of LED outdoor display. Point can be installed as long as there is space, can be installed anytime, anywhere.
LED outdoor display is lower cost, lighter, and more possibilities for operating system development. It is the biggest expectation of LED screen enterprises and industry media operators. Hope that LED outdoor display can become a beautiful landscape and urban landmark in the city. , and even the key node of urban cultural heritage. LED screen enterprises can only meet the needs of the market, meet the needs of users, and develop products that meet the needs of the market, in order to have a place in the market.
