The domestic mobile phone market tends to be saturated, but it has not been a new story. Many domestic mobile phone manufacturers have gradually transferred the 'battlefield' to foreign countries. Recently, the Ministry of Industry and Information Technology’s telecommunications research institute issued the domestic mobile phones in September and January-September 2018. Overall market situation. According to the data, the total shipment volume of the domestic mobile phone market in September 2018 was 39.022 million units, down 11.7% year-on-year and 19.7% quarter-on-quarter.
From January to September this year, the domestic mobile phone market shipments reached 305 million units, down 17.0% year-on-year, of which 276 million domestic brands were shipped. Among them, 26.6 million mobile phone shipments were 16.762 million units, down 19.7% year-on-year; 3G mobile phones The volume of goods was 49,000, down 90.9% year-on-year; the shipment of 4G mobile phones was 288 million, down 16.7% year-on-year.
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From January to September this year, the domestic mobile phone market, 635 new models listed, down 22.8% year-on-year, including 144 models of 2G mobile phones, 3 models of 3G mobile phones, and 488 models of 4G mobile phones. The top ten in the first three quarters of this year The total shipment share of the manufacturers reached 92%, an increase of 8 percentage points compared with the same period of the previous year.
The author analyzes that the main problem causing the decline in domestic mobile phone shipments may be the current over-performance of smartphones. At present, the domestic market, the thousand yuan machine has started 3G memory, like glory play, Meizu 8X and other new machines have been used 4GB of large deposits, and excess performance may reduce consumers' desire to change their machines. In the face of the domestic market gradually becoming saturated, how to break the mobile phone manufacturers? Power overseas may be the best choice at present. But the author believes that mobile phones Vendors still need to focus on the development of new mobile phone features, new features, in order to reactivate the domestic mobile phone market, and the next vent may be 5G mobile phones.
