A PET flat bottle has been shortlisted for the 30th Packaging Innovation Awards in Dow's 2018 Packaging Innovation Awards for its unique and environmentally friendly materials. This PET flat bottle is environmentally friendly while maintaining aesthetics and transportation. Whether it can be as popular as BIB packaging, let us wait and see.
The purpose of innovation is not to innovate, but to be driven by unmet consumer and industry needs. This is the inspiration behind Garçon's e-commerce flat wine bottle, a uniquely shaped wine bottle that can easily slide over the UK. Rectangular mailbox on the door. With its originality, this 'flat' 750 ml PET bottle not only improves the delivery of wine packaging, but also has more sustainable improvements than round glass bottles, so it was shortlisted for Dow 2018. The Diamond Final of the 30th Packaging Innovation Awards. The Dow Packaging Innovation Award is the most authoritative packaging award in the world and has been held for 30 sessions.
Demand creates ideas
'We didn't plan to create a flat wine bottle. We started looking for a way to seamlessly deliver wine to a British home when the recipient didn't pick up the goods there,' CEO and co-founder of Garçon Santiago Navarro explained. The UK's online retail association IMRG estimates that delivery failures cost the industry about 780 million pounds a year, and environmental experts say that re-delivery or self-lifting will generate 9 million kilograms of carbon emissions.
Garçon explored a number of packaging options to eliminate failed wine delivery, including bagging or other packaging, although these also achieved the advantages of seamless delivery, but ignored the aesthetic and emotional features, they could not be elegantly displayed on the table. Finally, they use a cross-section of the shape of the bottle, which can pass through the mailbox but still looks like a traditional Bordeaux bottle, its proportion and the shape of the shoulders and neck. 'Respecting the tradition of wine means that we have the greatest emotional benefit At the same time, it is also beneficial in terms of function,' he said.
Recycled PET as a material, paying attention to environmental protection
The flat bottle is made of 100% recycled PET. Although the use of PET is not unique in the production of whole beverage bottles, wine bottles are rare.
Recycled PET is not completely clear and transparent, slightly grey, and this is overcome by making the bottle a natural olive green and pink wine for red and white wines. Currently 100% recycled PET for food safety has been proven by multiple independent sources. It does not affect the taste of the wine. In this bottle, special materials are added to prevent oxygen migration and help to extend the shelf life of the wine. However, Navarro still recommends that the wine should not exceed the recommended 12-month shelf life to avoid wine. Oxidation.
The flat bottle has a height of 320 mm and is about 2 cm higher than a round glass plate of the same shape and volume. The bottle is 87% lighter than the equivalent glass bottle It can reduce greenhouse gas emissions during transportation, which may include fuel for trucks and ships. In terms of shape, the bottle also significantly improves the cube efficiency of the package during transportation. Its plastic structure also reduces breakage, restrictions Waste, Navarro said, compared to glass bottles, the energy consumed per unit of plastic bottles is less.
This bottle offers a choice for consumers who are more concerned about the environment and sustainable development.
Positioning daily consumption, global layout
Flat wine bottles are not suitable for luxury wines. 'We don't cater to wines that need to be aged in bottles,' Navarro said. 'The best wines that can benefit from bottle aging, such as the first Bordeaux wines It should be in glass bottles and sealed with natural cork. However, this is only a small part of the 33 billion bottles of wine consumed worldwide each year.
Currently, the company specializes in UK consumer gift space, offering six wines through three e-retailers. It is also working with growing global wineries, wine brands, wholesalers, clubs and packaging companies. Garçon says 'just the tip of the iceberg'. The company has developed a global plan for flat bottles, not only for wine, but also for spirits and other liquid foods and beverages. Garçon is already in 35 major wine consuming countries and producers. Acquired the intellectual property of flat bottles and plans to enter the main wine and spirits market.