'In the past year, Haier water heaters mainly do two things. First, they lead the transformation from single product to the whole house water solution including water heaters, water purifiers and heating. Second, differentiation is becoming more and more channels. Nowadays, with more and more complexities, Haier Water Heater will continue to maintain its leading position in the industry through the differentiated operation of each product line online and offline. 'Chang Jiangyong, deputy general manager of Haier Group's water heater industry in China, said on October 11. Haier Water Heater 2019 Strategic Conference was held in Shanghai. At the meeting, Haier Water Heater released the latest achievements in water-based ecology through the highest standards of European comfort Samsung standard.
Industry leader for 20 consecutive years, market share continues to expand
Haier water heater includes three major brands: Casa Di, Haier, Commander. The positioning of the international high-end water experts Casa di water heater, through Seiko technology, quality bathing, artistic space differentiation positioning, to provide consumers with high-end style experience. Haier water heaters for safe water experts, through safety-oriented, comfortable and intelligent, differentiated positioning of healthy bathing, provide consumers with a public comfort experience. Positioning fashion bath advocates' commander water heaters, energy-saving, convenient and comfortable, stylish and intelligent Differentiated positioning, providing consumers with a fashion and energy-saving experience.
Haier water heaters achieve full-dimensional coverage of user demand with three major brands, and have been in a leading position in the industry for many years. According to statistics from Zhongyikang, Haier water heaters have maintained the nation's sales volume for 20 consecutive years. As of August 2018, Haier water heaters are in power. Sales of the business platform increased against the trend, retail sales increased by 42.7% year-on-year, 2.5 times in the industry. At the same time, Haier water heaters, electric water heaters, the entire network retail share is also the first in the year. Euromonitor's monitoring data also shows that Haier water heaters have For the sixth consecutive year, it has maintained the world's largest sales volume. Among them, Haier Electric Water Heater has a world share of 16.88% in 2017. In this regard, Ren Hao, general manager of Euromonitor International China, said that from the data of the past years, Haier represented China's water heater brand. Market share is steadily increasing, and its influence in the global market is growing.
Liu Runfeng, vice chairman of the China National Hardware Association, said that the sales of the kitchen appliance industry, including water heater products, will continue to achieve the survival of the fittest in the market this year. The market for inferior products will shrink, and the market share of excellent brands with brand and channel advantages will inevitably grow. This is a very good stage for the market. The compression of market data can also achieve the survival of the fittest.
In the 13th Five-Year Plan, the proportion of gas water heaters should reach 11%. This is a good brand for the brand, and the market is dominant. The market share will also increase. ' Liu Runfeng said that foreign-owned kitchen appliances are also increasing their efforts to China. The investment of the market will be better for the brand enterprises in the next two or three years. 'Water heater products such as Haier and other excellent brands will usher in a larger market share.'
Be a leader in the global water ecosystem
In the tide of consumption upgrade and quality upgrade, the high-end transformation and upgrading of home appliances has become an inevitable trend. Wang Minyan, deputy inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, once said that the demand for home appliances by Chinese consumers has gradually met the basic needs of use and gradually turned to individuality. Transformation, diversification, intelligence, high-end transformation.
At this conference, Haier Waterlink Ecology has brought customized, one-stop water consumption experience to users all over the world. It is committed to solving the painful points of users' water solutions in their homes, intelligent products can't take the initiative to serve, and on this basis, Haier Waterlink Ecology will further break the boundaries of the traditional water heater industry, bringing together global wisdom, from the provision of water heaters, to the provision of whole-house water products, to the best experience of creating a win-win output customer satisfaction, and achieving the leadership of the global water association ecology.
In the Haier Sanitary Ware Exhibition Hall of the China International Kitchen & Bathroom Expo on the same day, the reporter also saw Haier Electric Water Heater's four customized solutions for the toilet room: for the toilet/dry bathroom area, the bathroom is narrow or narrow, and the bathroom mirror is above. Above the shower room, 6 scenes above the shower, Haier water heater has customized the slim embedded, short and thick, fully hidden and compact four products solutions. Pay attention to the user experience while also paying attention to its installation experience. , not only brings users a comfortable water experience, but also brings a perfect installation experience.
'Haier Water Union Ecology breaks the assembly mode of water for the whole house, integrates pure drinking water, softened water, domestic hot water, home heating, free electricity, health management and other resources, not only creating a comprehensive integrated home water for users. The best experience is to achieve a win-win situation for the water resources of the water resources ecosystem. 'The general manager of Haier water heater industry, Cheng Wei, said that the water ecology will further expand the resources of the ecosystem and attract more resources around improving user experience. Tea coffee, medical beauty, health interaction management, etc. create value-added, realize the multi-party creation, sharing, and win-win of the water-saving eco-sphere enterprise, and create the global water-linked ecological brand led by the Internet of Things era.
According to industry insiders, under the guidance of the single-in-one mode, Haier water heaters pioneered the construction of eco-brands in the Internet of Things era. The Haier Waterlink Ecology is condensed with five major innovations based on user needs and based on the best user experience. Capabilities, with user insight, global integrated research and development, global manufacturing, supply chain assurance, professional services and other capabilities, to provide global users with smart home full scene customization package, to achieve a global leadership of a new generation of products.
'In 2019, Haier water heaters will be the leader in the IoT era. The water-saving ecological platform will lead the way. ' Cheng Hao said that Haier's water heater's vision is to set standards for the global water industry and become the leader of the global water-saving ecological platform. The goal of Haier Water Heater is to create the world's first zero-energy full-house integrated smart water solution, providing safe, comfortable and healthy water solutions for customers around the world, creating a profit return for customers beyond the industry.