On October 11th, the 2018 China Washing Machine Dryer Industry Summit Forum hosted by China National Grid was held in Beijing. At the forum, the National Information Center analyzed the industry as a whole. The data show that from January to August 2018, the washing machine The sales volume was 24.55 million units, up 2.7% year-on-year; the sales amount was 49.1 billion yuan, up 8.05% year-on-year, maintaining a steady growth trend. At the same time, the average price of the industry increased by 10.28%, and the high-end transformation trend was significant.
The industry believes that in the context of demographic dividends, home appliances to the countryside and other favorable factors disappear, the washing machine industry can maintain a steady growth trend, and industry companies are committed to technological innovation, launching a series of high-end products with intelligent, healthy, quiet and other performance. Inseparable. Among them, Haier washing machine was shared on the spot with the theme of 'double wash era, direct drive WE.' Haier washing machine accurately grasps the user's needs, launches a series of original technologies such as direct drive, no-clean, air wash, etc. Constantly upgraded care needs.
In the past National Day, Haier washing machine sales growth of 25.4% year-on-year, far exceeding the industry growth rate of 9%. Among them, in the price range of 6000 yuan or more, Haier direct-drive washing machine accounted for 50.2 cumulative share in 2018 %, occupying half of the industry. This series of products adopts direct drive variable frequency motor, cancels the belt, solves the big noise problem from the source, and is quite recognized by users. Up to now, Haier direct drive washing machine has been iterated in three eras, and the global users have reached 1000. 10,000, leading the industry quiet washing trend. With the popularization of Haier direct-drive washing machine, more and more brands in the industry abandoned the belt to use the direct drive motor, which is beneficial to the upgrade of the consumer laundry experience to a certain extent. At the same time, Haier original 'wisdom Ball' technology, the introduction of the no-clean washing machine fits the current consumption upgrade, becoming the first choice for users to buy healthy washing products.
In addition, in the field of high-end care, Casa Di, as a high-end brand under the Haier Group, its industry's first micro-steam air-washed single-category category, with a cumulative share of 77% in the price range of more than 10,000 yuan in 2018. It is 79%. The industry believes that air washing has created a third washing method after washing and dry cleaning. At present, Haier has iterated exclusive products for cotton, hemp, silk, wool, chiffon, lace and other fabrics. Air washing program to provide users with more personalized high-end care solutions.
It is worth noting that in the field of ecological care, Haier absorbed clothing industry and other industry resources to establish a clothing network, and was awarded the 2018 China Washing Machine Industry Global IoT Eco-Leading Brand. Under the guidance of the 'personal single-in-one' mode, Haier washing machine precision Insight into user needs, and achieved good market performance while gaining industry authority recognition. According to statistics, Haier Group's Haier washing machine, Casa Di washing machine, commander washing machine and other brands won four brand awards.