The retail sector also staged a alliances play.
These two days to open a lot of apps, into the electrical city interface, you can see the ' Gome opening huge benefits ' of the screen is pinned, and into the Gome in the official flagship store on a lot of platforms can be found, shopping products are mainly electrical appliances. Are they holding hands? "Gome flagship store on the October 11 formally launched on the platform, at present, we are cooperating with the main household appliances, Gome will be some of the custom-made large home appliance products on-line to fight more platform.
On the night of October 10, Gome retail CFO Wei to the State Grid reporter phone confirmed the gome and the joint cooperation of the news.
However, Wei said, ' for cooperation, we also have to undergo a certain period of running-in. '
Traffic Temptation
Although many have been because of ' fake fake ' and ' fake brand name ' and so into the public opinion, but a lot of platform on the huge traffic is any enterprise can not ignore the existence, which is the Gome value.
"Gome through the United States are also doing social and sharing, will also be looking for traffic social e-commerce Alliance, fight More is a can share traffic platform," Wei outspoken.
In addition, Wei also said that Gome at this stage in the expansion of the 345-line market, and more users focus on the 345-line market, through cooperation, Gome can interact with 345 line users.
Wei said, do not rule out the future will also live electrical appliances, kitchen appliances, 3C products, Gome is responsible for the quality of its goods, while providing delivery, after-sale, logistics and other services.
Reporters noted that the Gome more flagship store sales of Sanyo 32-inch HD flat-screen TV product purchase price is only 699 yuan, the current number of goods more than 120.
Eager to brand a lot of spelling
July 26, 2018, the official landing on the Nasdaq, but before and after the market, the company because the platform for sale of products There are a large number of home appliances, including the ' fake fake ' and
' Counterfeit brand ' goods, thus by the public opinion crucified, fight more into the whole network to spit groove and ridicule dilemma. For the lot, the development of the product to the brand is one of the core demands of its present stage and future.
and the cooperation with Gome, the first will improve its platform on the home appliance products ' cottage fake ', ' fake brand ' predicament. Before the Gome, many more on-line "brand Pavilion", Armani, Givenchy, Nestle, Bose, NetEase carefully selected and millet and other domestic and foreign brands impressively in the column.
Electricity business people think, from this can see the intention of the transition to the quality of the fight, while the lot is a huge flow of e-commerce platform, for the brand, diversified sales channels can bring more share of the brand, and the current consumer choice more diversified, this does not pull down the brand's price.
Win Double 11? Gome together with a lot of is undoubtedly a double-win business, for many, high-quality goods and brands is its urgent need for resources, in this point, the development of the retail industry more than 30 years of the gome has the inherent advantages, in the road of many brand upgrades, Gome's supply chain system will become a good complement of more commodity system.
For the Gome, with the help of a lot of traffic platform, Gome can also reduce the cost of their own traffic, the two cooperation is a win. It is noteworthy that the 2018 shopping market, the internet giants have launched a shopping business.
March 17, Ali on-line Taobao low-priced version of the June 11, Jingdong shopping on-line WeChat applet, July 27 Suning Shopping officially launched, September 27, the United States store small program officially launched.