Under the tide of consumption upgrading, consumers have put forward higher requirements for quality of life. Kitchen appliances need to be upgraded to meet new consumer demands. Integrated stoves, as an upgraded product of traditional kitchen appliances, are in line with the current health concerns of people. Practical and environmentally friendly consumer trends, the current situation to create heroes, integrated stoves to catch up with the development of a good time.
On October 10, 2018, under the authority of the China Hardware Products Association, Tencent Homes Co., Ltd., Zhongyikang Times, Jingdong Home Appliances and Cangzhou Kitchenware Industry Association and other authoritative institutions and platforms held the 'Jushui·Chuangshang——2018 China (First) Integrated Kitchen Industry Brand Summit and Innovation Development Trend Summit Forum, Chairman of China Hardware Products Association Shi Lanlan, Vice Chairman of China Hardware Products Association Meng Fanbo, Deputy General Manager of Zhongyi Kang Times Peng Yu, Vice President of Tencent Home Furnishing Chen Yanfei Ye Bo, general manager of Jingdong Appliances Kitchen and Bathroom Sales Department, and Meida, Yitian, Shuaifeng, Martian, Haier, Midea, Shuaikang and other representatives of nearly 300 integrated stoves and kitchen appliances attended the summit. At the same time, this summit He also received high attention from many financial brokerage institutions such as Shenwan Hongyuan, Guojin Securities, Changjiang Securities, CITIC Securities, and live coverage of nearly 50 media outlets.
Ju Shi·Chuang change——2018 China (first) integrated stove industry brand summit and innovation development trend summit forum
Watching the event: Building a new pattern of industry development
At the summit, China Hardware Products Association joined hands with Zhongyikang Times, Tencent Home jointly released the "2018 China Integrated Kitchen Industry Big Data Analysis Report", which deeply analyzes the macro data of the integrated stove industry at this stage, and interprets the current integrated stoves in the domestic market. Intuitive, the most comprehensive development. In addition, the summit also invited the National Director of the Center for Quality Supervision and Inspection of Metal Products (Shenyang), Zhai Zhe, to introduce the "high-efficiency purification of environmentally friendly products of range hoods and integrated stove products". Quality Status Analysis Report.
China integrated stove industry big data analysis report
Range hood and integrated stove products efficient purification of environmental protection stars to participate in product quality analysis report
As the exclusive channel partner of the event, Jingdong Home Appliances joined hands with a group of brands to launch the launching ceremony of Jingdong 2018 (first) integrated kitchen electric festival, and interpret the detailed content of '2018 (first) integrated kitchen electric festival, focus on creating Integrated brand industry exclusive brand consumption festival, the future will present more quality authentic goods for consumers in the e-commerce market.
Jingdong 2018 (first) integrated kitchen electricity festival preach
Jingdong 2018 (first) integrated kitchen electric festival launching ceremony
In the innovation development trend summit forum, industry authoritative experts and entrepreneurs focus on 'how to balance the speed and quality of category growth', 'how to build and enhance brand power and product strength', 'how to better achieve integrated stove market standards Development', 'How much is the future evolutionary path of integrated kitchen power and industry space?' And other practical topics, analyze the development status of the industry, and jointly explore the new direction of integrated development of integrated stoves.
Innovation Development Trend Forum
Talking about the status quo: the pros and cons of 'fresh blood'
Zhongyikang data show: In 2016 and 2017, the integrated stoves maintained a growth rate of 25% and 48% respectively, and the industry showed explosive growth, which is the most dazzling category in the current kitchen and bathroom market. 2018, in the kitchen In the cold environment of the electricity market, the integrated stove market is expected to grow at a rate of 44%, and the retail scale will exceed 10 billion yuan. While the integrated stoves maintain high growth, traditional kitchen appliances, integrated appliances and cross-border enterprises have accelerated their involvement in integrated stoves. The pace of the industry.
In addition to the earlier entry of Haier and Midea, Boss, Oaks, Wanfeng Group, Ou Lin Kitchenware, etc. have also been integrated into the integrated stove market. As more and more companies join, on the one hand will help to improve the integrated stove category in the kitchen The proportion in the electricity market, on the other hand, will inevitably break the original order and rhythm of the integrated stove industry, or will eliminate some small-scale enterprises with insufficient research and development capabilities and weak innovation awareness.
Shi Lanlan, chairman of the China National Hardware Association, said that the integrated stove industry needs 'new blood' to bring new models, new channels, new thinking and new technologies, and join hands with major companies to change the industry's original pain points and ills. In addition, cross-border predators have entered the market, indicating that the development prospects of the integrated stove industry are obvious to all. Whether it is for the industry or for powerful companies, this is a chance for growth.
Chairman of China Hardware Products Association Shi Lanlan
On development: from competition to competition
On the whole, the integrated stove industry has a low threshold, product homogeneity is serious, and service quality is difficult to guarantee. Some enterprises do not even have their own technology R&D and service systems, which seriously affect the reputation and reputation of the industry. More and more competitors The trend, integrated stove companies and their focus on channel competition, price wars, promotional wars and other vicious competition, it is better to focus on improving their core competitiveness, establish industry standards, and create a benign competitive environment.
In order to standardize the market order of integrated stoves and guide the healthy development of the industry, 15 representatives of mainstream integrated stove brands read the self-discipline declaration of integrated stove industry brand at the summit. The declaration mentioned: ' law-abiding management, intellectual development, innovation and change, new China's outstanding entity in the era; honesty, quality-based, service-oriented, helping the people to achieve a better home life; practicing social responsibility, healthy competition among enterprises, promoting the harmonious and healthy development of the integrated stove industry.
15 mainstream integrated stove brand representatives read out the self-discipline declaration of integrated stove industry brand
Although the integrated stove has entered the stage of rapid development, the scale of the integrated stove market is still small, the industry is still in the growth stage, and it is not yet mature. Therefore, it is necessary to integrate the stove enterprises to protect each other. 'One branch is not spring, Wan Zi Qian Hong Chun Man Yuan' As far as the current development situation is concerned, the integrated stove industry needs more strong cohesiveness among its peers, rather than doing its own way and competing with each other!
Discussing the future: Foreseeing a new era of kitchen intelligence
Nowadays, the integrated stove has entered a stage of rapid development. However, the development of new things is full of opportunities and challenges. In the future development direction, integrated stove products are based on practical value and durability, and need to deepen market demand. , Focus on product innovation and channel development.
Innovation Development Trend Forum
From the aspect of products, in the integrated stove industry, integrated stoves with steamer, dishwasher and disinfection cabinet functions are not uncommon. Compared with innovative functions, intelligent product layout is also the mainstream direction of the future development of the integrated stove industry. In case of sudden situation (such as air leakage, electric leakage, soup overflow, etc.), the power and air source can be cut off instantaneously to ensure safety; APP remote remote control operation, free cooking; one-button automatic cleaning, liberating hands... integrated stove intelligence 1. It will promote the industry's upgrading and innovation, bringing a new revolution in kitchen life.
Judging from the channel development trend, the previous channels of integrated stoves are mainly specialty stores and franchise stores. In the past two years, the channels have gradually diversified, and the integrated stoves have successfully entered the Bai'anju, Hongxing Meikailong and other chain building materials stores, and at the same time in Gome, Suning, five-star and other KA stores also have layouts. It is worth mentioning that the development of integrated stove industry e-commerce channels is very rapid, data show that in 2017, the number of integrated stove online stores has exceeded 100, of which, the network on the Jingdong platform The store has the largest proportion, reaching more than 40. Zhongyikang data shows that from January to September 2018, the retail volume and retail sales of integrated stoves reached 257,000 units and 1.57 billion yuan, respectively, an increase of 99.3%. 136.3%. Overall, actively deploying e-commerce retail channels and tapping the online market will be an important breakthrough for the integrated stove industry to achieve leapfrog development.
With the continuous upgrading of consumer demand, people's pursuit of kitchen appliances is no longer just at the price, quality and functional level. The rise of the integrated stove industry has made people realize more possibilities in kitchen space and kitchen life. Gathering and Innovation--2018 China Integrated Stove Industry Brand Summit and Innovation Development Trend Summit Forum, built a platform for high-quality information sharing, technical exchange and resource integration, gathering the power of the industry, bringing together the wisdom of the industry, and jointly promoting Integrated stove industry upgrade and industry sustainable development.
In order to establish the concept of integrated stoves, define the brand to guide consumption, and promote the healthy and orderly development of the integrated stove industry, the organizing committee also announced the 2018 integrated stove industry influence brand, single product award, and promoted the special contribution of the integrated stove industry development. Awards for the most valuable channels.
Attached to the list of winners:
