October 11, the market research company Oviyun published the "2018 China color TV market ' 11 ' Promotion summary Report" shows that the stock market demand is sluggish, ' 11 ' promotion period color TV sales scale innovation low. The report shows that 2018 ' 11 ' promotion period color TV three weeks cumulative retail sales of only 3.6 million units, down 8.4%, retail sales of 12.1 billion yuan, down 22.1%, both hit a record low.
The report also said, travel into the Golden Week theme, daily consumption growth momentum is insufficient, in addition to the traditional promotion node pull gradually weakened, is the reason for the poor sales of color TV. According to the market research organization, the current color TV promotion is no longer limited to the previous Yuan Chun, ' 51 ', the national Day of the three major promotional nodes, but to more than 10 promotional nodes, and evenly dispersed to the period of one months before the festival.
Since the beginning of the year, the color TV market promotion node not less than 10, plus the color TV enterprise brand Day activities, such as continuous fermentation, consumers from the past novelty to today's look, has long been to these promotional festivals produce visual numbness, which is difficult to lift the national day consumer appetite of the key reasons. Suning data show: The National Day Golden Week, the overall increase in color TV sales 12%, of which 70-inch and more TV sales growth of 517% yoy.
Color TV sales of three cities are Beijing, Shanghai, Nanjing, sales accounted for 15.96%, 7.17%, 6.79%, 65-inch and above the color TV sales growth of 11%, 70 inches and more sales growth of 517%. Today, the color TV market has become nearly saturated. Industry observer Hong Shibin pointed out that in the domestic market, LCD TV penetration and product life are constantly improving, the user's use of LCD color TV time is correspondingly extended, thereby inhibiting the user's demand for replacement and purchase of new products. In addition, although the function of color TV is more and more abundant, but the challenger is also more and more.
Especially in the mobile internet era, laptops and mobile phones, tablets in the role of video and entertainment, and the rise of TV boxes and IPTV also makes the meaning of color TV is no longer as important as before. ' 11 ' | Golden Week color TV sales scale and innovation low