On October 10, Jia Shaoqian, president of Hisense Home Appliances Group, released the Hisense Home Appliances 3.0 strategy, which will build 100 home experience centers and other initiatives to increase the home appliance ecosystem.
Not long ago, Hisense Kelon (000921.SZ) announced that it will be renamed as 'Hisin Home Appliances'. The First Financial Reporter was informed that Hisense Home Appliances Group has established a new target internally this year, achieving an annual sales income of 180 billion yuan by 2025.
Yin Zhixin, deputy general manager of Hisense Appliance Group's customer and brand operation department, told the First Financial Reporter that in order to achieve this goal, on the one hand, Hisense's original business will maintain rapid growth, and on the other hand, expand new business areas, such as kitchen appliances. Dryer and commercial medical products. And the European white goods company Gorenje acquired by Hisense Group this year will be merged into Hisense Home Appliances Group, subject to the announcement of the listed company.
Develop all categories
Jia Shaoqian said that 1.0 refers to enterprise establishment; 2.0 refers to two-dimensional development; 3.0 is three-dimensional development. At present, China's household electrical appliance enterprises are making rapid progress and going overseas to acquire overseas brands; on the other hand, brand concentration is high, and home appliance enterprises enter. A wide range, enterprises face major transformation and upgrading, the most important thing is to meet the real needs of users according to the new business model.
Hisense Home Appliances Group has proposed a few strategies to take the 3.0 strategy: including millions of users who develop all kinds of products, Hisense's annual sales of refrigerators, air conditioners, washing machines, TVs and other products reached 20 million units. I hope that 10% of the future will be purchased by Hisense. Products; Establish 100 experience centers throughout the country to promote the whole category; establish a cross-industry alliance and create intelligent products.
Yin Zhixin told the First Financial Reporter that in addition to Hisense’s original TV, Rongsheng refrigerator, Hisense and Kelon air conditioners, freezer business and washing machine business, this year, Hisense Group acquired European white goods company Gorenje, kitchen and bathroom appliances, drying clothes. The products and technology of the machine have also improved.
Is Gorenje incorporated into a public company?
On August 30 this year, Hisense Kelon announced that the company's full name is intended to be changed from 'Hisense Kelon Electric Co., Ltd.' to 'Hisin Appliance Group Co., Ltd.', so the company's abbreviation will also be changed from 'Hisense Kelon' to 'Hisense Home appliances' .
Hisense Kelon said that the company has developed from a single-production refrigerator, home air-conditioner appliance manufacturing enterprise to a comprehensive electrical appliance manufacturing enterprise integrating production of refrigerators, household air conditioners, central air conditioners, washing machines, kitchen appliances, environmental appliances, commercial cold chains and other products. In addition, the operating conditions have been greatly improved, and the operating income has increased significantly from 8.635 billion yuan in 2008 to 33.488 billion yuan in 2017. In 2017, the net profit attributable to shareholders of listed companies was 2 billion yuan, and the net assets at the end of the year were sharp. Increased to 6.445 billion yuan.
In addition, the actual controller of Hisense Kelon, Hisense Group, continues to implement the 'internationalization' strategy through sports marketing, in order to better reflect the actual and strategic positioning of the main business, and to further develop the synergy between the company and the actual controller. , intend to change the company's full name and securities abbreviation.
Around 2005, Hisense Group acquired Kelon, thereby expanding the white power map and bringing in two brands, Rongsheng Refrigerator and Kelon Air Conditioning. The former Kelon Company has already turned a profit and maintained good growth. This year's semi-annual report shows that Hisense Kelon's revenue for the first half of 2018 was 20.37 billion yuan, up 15.7% year-on-year; net profit was 800 million yuan, up 19.47% year-on-year.
Yin Zhixin told the First Financial Reporter that there are currently five brands under Hisense Home Appliances Group – Hisense, Rongsheng, Kelon, Hitachi and York. Hisense is the brand of the company and the brand of all products. Rongsheng focuses on refrigerators. Kelon is no longer a company in the future. Trade name, and positioned as a young and fashionable air-conditioning brand. Because Hisense Hitachi's joint venture company has acquired York's commercial air-conditioning business in China, Hisense Appliance Group also covers Hitachi, York's commercial air-conditioning business in the Chinese market.
Will the future Gorenje brand and business also enter the Hisense Appliance Group? Yin Zhixin said that the announcement of the listed company shall prevail.