In the smart home field, Rizhao has launched a series of smart home products. It wants users to talk to Alexa whenever and wherever. In China, Suning released 10 smart hardware and BiuOS platform in one breath. The big mobile phone manufacturer vivo, Lenovo also launched their own smart home products. A group of chaos, the scene of their respective kings appeared. So, whether the products can be interconnected to become the biggest concern of consumers. Expert It is believed that breaking the fragmentation state is a problem that the various parties in the smart home need to face together.
Smart home battlefield
On September 25, Yunmi was listed on NASDAQ. It is the second listed company in the Xiaomi ecological chain. Its main business is smart home. On the same day, Suning smart terminal company 'Suning Essence' released in one breath. Suning Small Biu Smart Speaker Extreme Edition, Smart Alarm Clock, Suning Polar Series Smart Mirror, Smart Security Suite, Smart Smoke Machine, Intelligent New Fan, Smart Clothes Dryer, Smart Cloud Lock, and PPTV Next Generation Laser TV, QLED 10 smart hardware products such as TV.
Just a few days ago, the international e-commerce giant Amazon held a new product launch conference at its Seattle headquarters, officially upgraded the voice assistant Alexa and the smart speaker Echo product line, launched a series of hardware connected to Alexa, in addition to the microwave oven, also released a new Echo Show, Echo Plus, Amazon Smart Plug, Echo Input, Car Accessories, Amplifier, Subwoofer, Wall Clock and a range of other Alexa accessories.
In China, Vivo officially launched the IoT product 'Jovi IoT' application, which provided the smart home product service portal to the IoT Open Ecology Alliance established in July; Lenovo released a number of SIoT devices, and Lenovo said it will provide users with intelligent security. Smart home, intelligent entertainment and intelligent learning all-round solution. For a time, the smart home battlefield is filled with smoke.
Quartet forces compete for the 100 billion market
The latest "IDC China Smart Home Equipment Market Quarterly Tracking Report" shows that the smart home market is expected to reach 150 million units in 2018, up 35.7% year-on-year. According to the forecast of the Prospective Industry Research Institute, the size of China's smart home market will reach 1800 in 2018. 100 million yuan, will reach 357.6 billion in 2020. And the global smart home market, in 2021, its scale will be more than 500 billion.
The reasons for the high growth of the global smart home market are: the rapid development of smartphones and Internet of Things technology in recent years, and the second is the decline in production costs. In addition, the maturity of artificial intelligence technology has also promoted the outbreak of the smart home market to some extent. .
At present, the smart home industry is mainly divided into four parties: Internet companies, terminal manufacturers, operators and video websites. Among them, representatives of Internet companies include BAT, Jingdong, Xiaomi, 360. The main layout areas are hardware, software, services and content. The products include smart TV, smart box, smart router, portable WiFi, etc. The profit model is generally hardware sales, data capture, backward traffic operation, building portals, additional services, etc.; representative companies of terminal manufacturers are Haier, Midea, Gree The main layout area is hardware. The specific products include smart TV, smart home appliances, etc. Hardware sales are its main profit model; operators, namely mobile, telecommunications, China Unicom, the main layout areas are hardware sales, software and content, and specific products include intelligence. Applications, intelligent routers, etc., the profit model is basically the service fee brought by the content; the video website represents Leto, Aiqiyi, etc. The main layout areas are intelligent hardware and content, and the specific products are generally smart TV and TV box. The profit model is generally for hardware sales and service fees charged through content.
Each is fighting for change
According to industry insiders, smart home brands are fighting each other, products can not achieve cross-brand connectivity, poor practicality, chaotic price system, is still a headache for smart home users.
Although the smart home ecology of Xiaomi, Amazon and other manufacturers has been perfect, such as Xiaomi, all the scenes in the family have corresponding products launched. Amazon is also the same, Amazon allows users to use their own brands in any scene. Just as there are Google in foreign countries. When the giants bid against Amazon, the new domestic giant Suning is also the same, and its goal is also aimed at the intelligent hardware ecosystem. So, Suning released the top ten hardware products, but also released the intelligent brain BiuOS, and announced the opening of intelligent modules, OS System and IOT standard agreement, and the establishment of Suning Smart Biu+ Ecological Alliance Exhibition with industry partners.
Experts say that the vision of the Internet of Things 'Internet of Everything' should not be broken by the reality of 'divide and rule'.
In the past, Vivo released the vivo IoT strategy and IoT software product Jovi Io. Vivo said they hope to form a 'standard that everyone is obeying'. It should be said that 'unified standard' is not only good for vivo, for the whole industry, for consumption The free choice of people also promotes. But experts also say that standardization is not easy. Because everyone wants to get more market cakes, everyone wants to establish standards that are based on their own. So, the fundamental need to solve the law and At the policy level, more national standards are needed.