Is the bottom of the slogan or the slogan? The glory of playing the strategic motivation behind the 8C starting Snapdragon 632

On October 11th, glory 'two days and one big memory' new work finally meets with you, the long life experience hall white guest and glory play 8C together in Beijing. It is reported that it uses 6.26 inch high-definition full screen, built-in 4000 mAh The battery is the new machine with the largest power so far. Although it has a large capacity battery, its body thickness is controlled below 8mm, only 7.98mm. It is said to provide 12.5 hours of online video playback, 11.1 Hours of continuous large-scale gaming experience, 50h local music playback, 50h continuous calls from time to time.

Glory Play 8 has Aurora Blue, Platinum Gold, Magic Night Black, Nebula Purple Four colors available. Among them, Aurora Blue uses the same 'smoke color' glare body of the same level mobile phone, using 3D printing technology with nano Level glare texture design, showing a unique light and shadow flow effect. Glory Play 8C uses f/1.8 large aperture 13 million pixels AI dual camera, front 8 million soft light self-timer, support for face recognition, built-in three card slot design Support dual card dual standby dual 4G, dual VOLTE. In terms of price, its 4GB+32GB version is priced at 1099 yuan, 4GB+64GB is priced at 1399 yuan, and officially pre-sale today, officially on sale on the 16th of this month. .


Glory play 8C

In addition to the above conventional concerns, the two points of glory playing 8C hardware are more worthy of attention. First of all, it comes standard with 4GB of storage, followed by the glory of the first Qualcomm Snapdragon 632 processor. It is understood that Xiaolong The 632 was released shortly after the middle of this year. It is an eight-core processor with four A73 cores and four A53 cores. It uses the Kryo 250 architecture. Compared to the Snapdragon 626, the Snapdragon 632 has a 40% performance increase. The Snapdragon 632 uses the Adreno 506 GPU, which is 10% better than the Snapdragon 626.


Glory play 8C starting 632

Such a strong medium-and-low-end chip of the Snapdragon, and the cooperation with Qualcomm, even the close Xiaomi did not start, but was robbed by glory, and it is an important node in the distance from the double eleven, which must have The endless story. It is necessary to know that Xiaomi has always followed the marketing route, relying on the profit margin in the cost, and gaining more profits by sharing the cost of large sales. The most important thing in the past is the Qualcomm first chip, which is often attracted by the launch. User. Now, the glory of 'intervening' is not expected, I am afraid that the new product of Xiaomi Red Rice series will be uncomfortable.


Reservoir

Qualcomm Snapdragon chip production capacity has been implementing a stable strategy, just like a water tank filled with water, its inlets remain stable, and at the same time fill the pool in advance to cope with various situations. In the past, the use of millet is much more A large outlet, and some other manufacturers' small nozzles, the entire chip production capacity is enough. Now in addition to Xiaomi this outlet, and more glory to play 8C another big outlet (glory play series sales of tens of millions Level). Not only that, but also 'water use' in advance, this long and the same, Xiaomi needs water when it is naturally not as easy as before.

I still remember the classic lines of the star-studded movie "Kung Fu": 'The charter, how suddenly there is no water'. It is also applicable here. No one can guarantee that the water source will continue to be supplied. The chip is an important 'resource'. Will become more and more important targets for competition.


Sauce pop classic lines

Another question is that glory has its own Kirin chip, why should we come to 'grab the water of Xiaomi'. The author believes that this should be divided into two levels, which have both the trend and the strategic motive. In the first half of this year, glory sales increased against the trend, and the strongest rush into the top five domestic sales, has already left Xiaomi behind. Sales expansion can naturally siphon more resources, glory to play 8C starting Snapdragon 632 is the result of commercial choice. The role of the chip as a core advantage in the glory of the high-end strategy, and the low-end strategy is different, so the glory of the play series presents a '100-year-old' situation.


Glory play 8C battery life comparison

On the other hand, the author thinks that glory has begun to deliberately strategically encircle Xiaomi. Concerned about mobile phone brand children's shoes, we must understand that glory and Xiaomi are rooted in the Internet. There are many similarities between the two, so they often have a PK trick together. However, most of them have been 'harmony before. 'The tactical level of the trick, such as the contrast between products, like the glory of playing 8C long life PK red rice Note5.

The 'robbing' of the launch of the Snapdragon 632 is no longer a tactical level of recruitment, but a strategic level of bottom-up salary, the glory of this 'salary' is a strategic resource. To be straightforward, just like us Playing the red police game, in addition to the arms and tactics, who can dig more ore resources per unit time, who can create more living forces, who can take advantage of it.

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