Recently, Netcom learned from the official Lectra car: The Lectra brand sold a total of 14,875 new cars in September, with a cumulative sales volume of 87,101 vehicles in the previous September. Among them, the sales volume of the high-performance coupe SUV, which was listed at the end of June, continued to climb to 5,566. According to the plan, the Lectra 03 will be listed in Japan on the 19th of this month, and the Lectra 02/03 PHEV is also expected to be listed in the year.
According to official news, the sales volume of the truck was 14,875 units in September, and the cumulative sales volume from January to September reached 87,101 units. Among them, the sales volume of the company was 9,309 units in September, and the cumulative sales volume in the previous September was 74,124 units.
The sales of the Lectra high-performance coupe SUV Lectra 02 has been rising since its launch. The sales volume of 7,8,9,3,3,3,3,371, and 5,566 vehicles respectively, with the gradual release of the capacity of the Zhangjiakou plant, the Lectra 02 Delivery time is expected to be shortened and better market performance.
The continuous increase in sales of the Lectra 02 has also proved its excellent product strength. The Lectra 02 is based on the CMA platform jointly developed by Geely and Volvo. The CMA architecture provides various forms of technical support. 02 In the design, intelligent network, security design and power performance, it has the strength of the same class. The high-end brand based on the CMA basic module architecture is gradually demonstrating the synergy with Volvo technology. The brand value brought by the value chain collaborative sharing system.
According to the plan, the third model of the Lectra car, the Lectra 03, will be launched in Japan on October 19th. The new car is positioned in a compact sedan. The exterior and interior are designed in a family-designed language, but compared to 01. 02 is more sporty. The new car will be equipped with a 1.5TD engine. The transmission system is matched with a manual or 7-speed dual-clutch gearbox. The estimated price range is 130,000-180,000 yuan.
Based on the forward-looking nature of the CMA platform, the company has also made corresponding plans for new energy. At present, Lectra has introduced the Lectra 01 PHEV with a plug-in hybrid system. According to the plan, the Lectra 02 PHEV, collar Gram 03 PHEV will also be listed in the year.
In addition, in the channel construction, on the basis of the traditional 4S model, Lectra introduced the Lectra Center, and the Lectra space superimposed on the lifestyle of the young consumer groups, shopping habits, and proposed a 6S service model, injecting social (social And the concept of Share, to create a service system that not only serves the car, but also serves the people. According to official data, the company has received more than 2,000 applications from distributors, and plans to complete it by the end of 2018. Operation of 260 Lectra Center and Lectra Space.
Written in the end: As a new brand, Lectra achieved sales of 87,000 vehicles in the first nine months of this year, which proves that the market is very recognized for the quality of the Lectra. This year, along with the capacity of the Lectra Zhangjiakou plant Release, and the launch of a number of models such as the Lectra 03, the annual market performance of the Lectra car is still worth looking forward to.