In the early spring of 2011, Jilin City in the north of the Yangtze River is still in the snow and ice. '80 After' Huang Haiyang is here to take a new look, and eight years have passed. In August 2014, the celebration ceremony of Jilin Hangsheng New Industrial Park was held in Jilin High-tech Zone. Jilin Hangsheng has taken a key step from becoming an ordinary 'vehicle electro-acoustic product supplier' to becoming a 'complete vehicle sound quality solution service provider'. By 2018, Jilin Hangsheng's sales scale still remains the latest ten. The high growth rate in the past year is expected to be close to 500 million yuan in sales in 2019. Recently, the reporter of China Auto News went to Jilin Hangsheng to visit the poet Haiyang and talk about the cause of hardship.
Huang Haiyang
The spring breeze outside the spring is still a night, the red apricots and the scented willows contain smoke. The singer has eight rewards and ambitions, stepping through the 寰宇益韶颜.
——Huang Haiyang
In the blink of an eye, Huang Haiyang has a more sophisticated experience.
Since serving as the general manager of Jilin Hangsheng Electronics Co., Ltd. (referred to as 'Hangsheng Electronics'), Huang Haiyang’s burden is to ensure the stable income of hundreds of new and old employees in the factory and to pay for their longing for a better life. On the other hand, it is given by Hangsheng Group, which is also endowed by the Chinese automobile industry, that is, Jilin Airlines has become a service provider of sound quality solutions for global users. For young Huang Haiyang, this is not easy. Especially when there are many impetuous external environments, we can still struggle to be at the forefront of manufacturing and do the most difficult car electronics.
Since going to Jilin Hangsheng, Huang Haiyang has also developed the habit of night poetry to record his own heart. At the time of the publication of "Huang Haiyang Poetry Collection", he said, "I wish to leave for thousands of miles, return is still a teenager." Perhaps, it is his personal style, the positive attitude has only a more solid and steady performance of Jilin Hangsheng compared with domestic counterparts.
Going to Europe to develop blood and develop blood
"China Auto News": In the middle of this year, you sent a picture in the circle of friends, you carry two large wooden boxes, ready to take dozens of samples to go to Europe to communicate with customers, and learn to change for months. What kind of results have you come?
Huang Haiyang: We successfully entered the German Volkswagen MEB modular electric drive platform, realizing the global simultaneous development of the accumulated eight models of electro-acoustic products of various brands of the Volkswagen Group. In addition, the number of FAW Red Flag monthly support increased to 4,000 sets, FAW Red Flag variety The launch of new models will bring more increments; the product standards and matching requirements will be a support for the continued growth of our electro-acoustic products.
The matching number of PAAS system (new energy vehicle pedestrian voice alarm system) has already caught up. In addition to serving its own brand, it has also been recognized by foreign companies such as Nissan. A new generation of integrated (sounding unit, controller in one) PAAS system monthly supply The quantity has exceeded 10,000 sets, and the monthly number will exceed 10,000 sets. The growth of sales of PAAS system will help Jilin Hangsheng improve its product structure.
China Auto News: On March 12th, Jilin Hangsheng Shenzhen Research Institute (referred to as 'Shenzhen Research Institute') was unveiled. What is the purpose and root cause of the establishment of the new research institute?
Huang Haiyang: The purpose of setting up the Shenzhen Research Institute is to continuously improve the development capability of Jilin Hangsheng's platform-based electronic products. The automotive electronics talents in the Northeast are relatively scarce and difficult to train. The location of Shenzhen is convenient for bringing together professional automotive electronics talents, and it is also convenient and efficient. Support from the resources of Sheng Group's headquarters. The five core R&D personnel of Shenzhen Research Institute are all responsible for each of the sub-technical fields (CAN architecture design, sound effects and communication algorithms, software and hardware development and manufacturing, etc.). Building this team, we spent a year to select outstanding talents.
China Auto News: What is the basis for ensuring the sustainable research and development capabilities and service capabilities of Shenzhen Research Institute?
Huang Haiyang: The establishment of Shenzhen Research Institute adopts 25% of employee shareholding, and Jilin Hangsheng holds 75% equity incentive to create a community of interests between employees and enterprises, a community of business, and a community of destiny. I regard Shenzhen Research Institute as a startup company. In the initial stage, given sufficient funds and resources to support, it will eventually achieve its market-based settlement, and have its own ability to hematopoietic. It not only serves Hangsheng, but also serves the society, and even expands the shareholding ratio of employees, or introduces more investment in the automotive industry. Strategic investors, diversified shareholdings are an important way for enterprises to accelerate their business development. As a technology solution provider, Shenzhen Research Institute has built a platform-based PASS system, and started audio products with active noise reduction. R & D, software and hardware design and manufacturing, will also store the relevant technology of the vehicle network platform, and even the application technology of artificial intelligence.
Huang Haiyang led the team to visit the German Volkswagen
Concept improvement, prying into itself
"China Auto News": In the past two years, the development of Hangsheng Group has grown by leaps and bounds, and there have been many changes in Jilin Hangsheng. What are the most important changes in your opinion?
Huang Haiyang: At the beginning of April, the launching ceremony of Jilin Hangsheng Gaoyin automated production line was held, and another automated production line was announced in Jilin Hangsheng. In addition, the PASS system production line has also been put into production. The monthly supply of more than 10,000 sets has greatly improved the manufacturing quality of Jilin Hangsheng. Ability. Compared to previous years, our biggest change, and the biggest improvement is the improvement of the concept of employees, from the general recognition of traditional manufacturing to the upgrading of R&D management thinking in the electronic field, especially to international companies such as Volkswagen. Communication, let us see our own deficiencies more clearly and continuously improve.
"China Auto News": In this interview, I found that the environment of the factory has changed a lot. The roads, walls, and flowers have been upgraded. I heard that some employees directly participated in these tasks. Why is this year so important to the improvement of the environment?
Huang Haiyang: I have to say something that is not glory here. Last year, Germany Mercedes-Benz came over for review. We didn't pass it. We missed the opportunity once every three years. Why did it fail? Because there are a lot of loess sediment left behind after the rain on the east side of the factory. Another company next to the company has a higher foundation. The water flows into the plant after the rain, which has an impact on our environment. This is a lesson. As a rigorous automotive electronics company, this should not happen. So we have an on-site environment, Some hardware facilities, including the production floor, have been upgraded again, while continuing to strengthen lean management and continuous improvement.
"China Auto News": Now Jilin Airlines still maintains a very good marketing growth rate, and the profit rate has also maintained a high level. What is the sales target for next year?
Huang Haiyang: This year, our sales will reach 400 million yuan. I hope to be close to 500 million yuan next year, but this is indeed difficult. The overall growth rate of the market is slower than our expectation. The future of European OEMs and the PASS system The considerable demand is the cornerstone that supports our continued growth in sales.
Jilin Hangsheng Automation Production
Leverage the whole world
"China Auto News": This year, auto electronics companies are facing a slowdown in market growth, accelerated influx of foreign companies into the domestic market, rising upstream costs, and the flow of talents. How should enterprises grasp the pace of development?
Huang Haiyang: In the fiercest market competition, the company that can survive is the company that can win. It does not rush to advance, adhere to the established long-term development strategy, and make the existing products fine and fine is still the core of manufacturing development.
At present, China's automotive electronics market has three major problems. First, there are still many low-end demand. Many enterprises have reduced the quality of the products to achieve low-cost competition, and the quality of the terminal products is more difficult to obtain market recognition. Second, raw materials, labor costs. Generally speaking, some materials have doubled, and the whole vehicle companies continue to reduce the purchase price of parts and components. Many small and medium-sized enterprises are facing difficulties in operation. Third, the consumption of automobiles is upgrading. Consumers have put forward new demands for quality, brand and technical content. And some companies do not have such design, research and development, production strength.
"China Auto News": Under this trend, there will inevitably be a group of enterprises to be eliminated, and a small number of enterprises will become the new pillar of the market. How do you think auto electronics companies should control their own destiny?
Huang Haiyang: The market will definitely move towards integration. Not only automotive electronics companies, auto parts companies, but also vehicle brands will go to such a fate. I believe that Hangsheng is now a well-known brand enterprise, but it cannot be regarded as a high-end brand enterprise; Hangsheng is a company. It is a company that is at the forefront of China's automotive electronics industry, but it is not a company that is at the forefront of the world's automotive electronics technology. Whether it is Hangsheng Group or Jilin Airlines, it needs to go one step further.
Jilin Hangsheng is positioned as a 'complete vehicle sound quality solution provider'. In this segment, we must adhere to the brand's high-end development route. We will consider mergers and acquisitions to integrate high-quality social resources, and strengthen high-end audio brands, consumer electronics companies. Cooperation, branding, high-end, integration is exactly what the company needs today.