Years of change, Chunhua Qiushi. On the evening of October 5th, CCTV Rongsheng's "Vietnam and Vietnam" in 2018 was the perfect ending in the national sea election. In this music battlefield without smoke, more than 5,000 players competed fiercely and played their dreams. And persistence, in the midsummer of 2018 set off a strong wave of national music.
Light up the dream
According to statistics, in 2018, Rong Sheng "Vietnam and Vietnam" lasted for 5 months, and held 100 sea elections and 17 regional finals. More than 5,000 people from all over the world, the singers of the music dreams went to Shanghai to choose the stage and let go of themselves. More than 200 outstanding singers have successfully promoted to CCTV. At present, 14 players have successfully appeared on the stage of CCTV3 "Vietnam and Vietnam", singing for their dreams!
Of course, Rongsheng has also ushered in a sales peak on the road of helping dreams and bravely. During this year's election, Rongsheng's overall sales increased by 36% year-on-year, and its market share increased by 5.3% year-on-year, ranking first. Rongsheng refrigerator freezer Sales increased by 103.4% year-on-year, Rongsheng washing machine sales increased by 164.6% year-on-year, and the impact of sea-selection activities was over 100 million yuan.
All in all, with the solid audience base of CCTV-3 "Vietnam and Vietnam", the attributes of the "Singing for Dreams" section, the cross-border interaction between the entertainment variety and the brand, the ratings of the "Vietnam and Vietnam" column continue to rise. Rongsheng brand, sales volume and market share have also been comprehensively upgraded, truly achieving mutual benefit.
The Vietnam War is more and more brave
Since the launch of "Vietnam and Vietnam", it has quickly achieved ratings and eye-catching results. As the singing variety show continues to emerge, what is the mystery of this popular show?
At present, many domestic first-line variety shows have opened high prices, inviting popular traffic stars to come to help, or to create a variety of topics that the people talk about, to see the ratings, to do their best. In this situation Next, "Vietnam and Vietnam" as a variety show for mainstream TV stations, but bravely gave the stage to ordinary people. Whether it is growing vegetables, raising cattle, or repairing air-conditioning, opening excavators, all over the country, all walks of life Ordinary people, as long as they love to sing, have the opportunity to climb the stage to realize their dreams. It is worth mentioning that these players’ stories on the stage are deeply infecting every audience. It is the positive energy of the positive development. It is the program of "Vietnam and Vietnam" that continues to maintain high fever and high impact.
On the stage of "Vietnam and Vietnam", people of different identities walked along because of a common dream. They may have never been in the same place, perhaps they have been living in poverty, but they are brave enough to face difficulties and sing their hopes for the future with their songs. Efforts to make life better and better. This kind of high spirit from the inside out is the temperament of the "Vietnam and Vietnam" program, and it is also the responsibility of the CCTV variety 'national stage'.
Rongsheng helps to sing for the dream
Since its establishment 35 years ago, Rongsheng has been based on quality, innovation has made breakthroughs, and its own development has achieved rapid breakthroughs. Brand recognition has also risen sharply. As an old refrigerator company, Rongsheng has never forgotten to give back to the society and take responsibility for social responsibility. As everyone knows, "Vietnam is more and more brave" is a program that pays attention to the ordinary people's dreams of building dreams, chasing dreams, and dreaming. The response from all walks of life is strong. This game not only enhances the confidence of music lovers in singing themselves. It also conveys the positive energy of positive optimism and hard work. This positive energy transmission is consistent with Rongsheng’s new high-profile tonality. The Rongsheng refrigerator is titled “Vietnam and Vietnam”, and it is to hold offline election activities. Helping consumers realize the stage dream, but also the spirit of daring to fight and dare to challenge.
Of course, a perfect event, in addition to the concerts of the players in front of the stage, is also inseparable from the sound workers who work quietly behind the scenes. Their figures have not appeared on the stage, but they are cheering for the players not far from the arena. Their names did not appear on the list, but they used a sincere smile to guide the players to the stage; they did not hear the cheers, but they gave the players endless praise and expectation with perseverance. Yes, It is the hard work of Rongsheng staff, we can only see such high-quality sea election activities, in order to achieve the win-win goal of program brand and customer brand.
Working together to create a better future
This year, it is the fifth year of Rongsheng’s title “Vietnam and Vietnam”. During the five years, Rongsheng has left a deep brand mark in the hearts of the audience. The column group has recruited 37 players from the nation through the opportunity of recruiting amateur players nationwide. The branch office and more than 100 channel network resources will spread the information of the sea elections to all parts of the country and create an emotional event that will not forget the original heart, build dreams and dreams. Through this event, the exposure of the Rongsheng brand will be enhanced. It reflects the brand strength and brand vitality of Rongsheng Refrigerator, enhances the confidence of the business and consolidates the cooperation relationship with the merchants. At the same time, in many sea election activities, the team of Rongsheng Branch has been trained to enhance the organizational capacity of the large-scale activities of the branch. In the future, there will be experience in holding sea elections or similar large-scale events. Of course, the most important thing is that relying on the influence of the columns and the promotion support of the stores, the market share and sales volume of Rongsheng brand have been greatly improved. In the future, Rongsheng refrigerator will continue Strongly associate and cooperate with the media columns that have strong coverage in the country, and carry forward the quality of Rongsheng for 35 years.
We have always known that enterprises are not only the creators of social wealth, but also the performers of social responsibility. Over the years, Rongsheng Refrigerator has always insisted on using excellent products and excellent services while pursuing sustainable and healthy development of enterprises. Good interaction and feedback to the society. The title "Vietnam and Vietnam", to help more people dream, is the concentrated expression of social responsibility. In the future, Rongsheng refrigerator will always adhere to the belief of 'returning users, returning to society', and deepening into the public Activities, play the platform and the strength of many branches across the country, continue to assume the responsibility and mission of the old refrigerator companies.