As the new DuPont transformation takes its next step, DuPont has recently launched a new global brand image and logo that conveys a customer-oriented innovation strategy focus and a goal-driven corporate culture.
The new logo will appear and be displayed on the relevant digital channels from October 3, 2018. After the new company is launched, the packaging and signs will be gradually converted.
Previously, Dow DuPont announced in February 2018 that its specialty products business segment would follow the name of DuPont when it became an independent company. The sector is expected to be split around June 1, 2019, but it is necessary to obtain pottery. The DuPont Board of Directors approves and meets other customary conditions.
Barbara Pandos, chief communications officer of Dow DuPont's specialty products business segment, said: 'The new brand promotion is one of the many measures we have taken during the transformation of DuPont, which highlights our core business: helping customers solve complex problems and Its best vision translates into real-world products and solutions that retain DuPont's iconic oval traditional shape, which has been the mark of quality, performance and trust for the past century. But the new logo is no longer subject to oval borders. Restrictions - it embodies the ideas and innovations of collaboration, open communication.'
DuPont's new brand philosophy – 'Providing vital innovations that power the growth of human society' – builds on previous discoveries and advancements. For example, DuPont's most well-known product brands These include: Kevlar Fibers, Tyvek Performance Materials, Sorona Renewable Fibers and Danisco Food Ingredients; and the new DuPont product portfolio with Great Stuff Insulating Foam Sealant.