Recently, 'consumption downgrade' has suddenly become a hot word, and it is hard to say. But the home appliance industry as one of the main consumer goods is an important basis for judging the consumption trend.
The National Household Appliance Industry Information Center is a professional information institution commissioned by the China Light Industry Association and approved by the China Light Industry Information Center. It mainly conducts industry information collection, investigation, analysis and research, and organizes the development of domestic and international household appliance industry economy and technology. Status, level, trends, gaps and development trends. The National Household Appliance Industry Information Center also made a cautiously optimistic forecast for the home appliance market in the second half of this year: China's home appliance market will show steady growth in 2018, and the market size will reach 858.6 billion yuan. Year-on-year growth of 8.0%.
The National Household Appliance Industry Information Center also believes that with the increase in disposable income of residents, the consumer demand of residents is constantly upgrading, high quality, intelligent, differentiated, products that directly hit consumer pain points, and emerging home appliances that can further improve the living experience of residents. Will become a new driving force for market growth.
Therefore, from these aspects, the trend of consumption upgrading has not disappeared or reversed. Su Liang, a senior researcher at the National Household Appliance Industry Information Center, believes that the term “consumption downgrade” more reflects a concern about future uncertainty. Indeed, the recent macroeconomic environment in the world has an impact on the domestic market, but we also need to see the stability and resilience of the domestic market is also very strong. In the real estate, medical, education and other important systems, the government also I have been making great efforts to optimize. All of this is to ensure the happiness of people's lives. At the same time, consumer downgrades do exist, but it is partial, not holistic, continuous, if the consumption is upgraded and In terms of consumption downgrade, in different regions, different times, different groups of people, there is more consumption grading.
'Consumer grading is very normal, this is at the same time at any stage. But standing in the long river of history, we will find that consumption upgrading is a big trend, there will be no interruption, reversal. 'Su Liang said .