Although the air-conditioning market performed well in the first half of the year, it is undeniable that this year's air-conditioning inventory has also set a record. The smoke of the price war may be re-ignited in the cold year of 2019. 'The two-level differentiation of the air-conditioning market will become more and more obvious. The two major growth points of the air-conditioning industry in the future are high-end products and the 3, 4 and 5 market. 'An industry expert said.
The analysis of Zhongyikang era believes that the air-conditioning market still maintains strong growth momentum in the first half of the year, but the air-conditioning market has cyclical characteristics. In the medium term, the macro and real estate trends affecting the air-conditioning scale cycle are lower, and the market will enter a comprehensive upgrade. The window period. Relevant data shows that the current air-conditioning industry inventory has climbed to around 50 million sets. The 2019 cold year may usher in a new round of price war.
At the same time as the price war is revived, in the high-end field, air-conditioning companies are also looking for breakthroughs, replacing the price war of 'killing one thousand, self-damaging eight hundred' with the value war of technological innovation, service innovation and quality innovation. Recently, Aux Air Conditioning announced that all users who purchased the active model (18 air conditioners designated by Oaks Air Conditioning) from September 15 to October 31 will use 60 days from the date of installation for no reason to return. According to the Beijing Business Daily reporter No reason to return is not the first launch of Oaks Air Conditioning. Prior to this, there was a 30-day free return policy for JD. Other companies also had a free replacement policy for parts and components. However, there was no reason to return the Aux Air Conditioning event. The cycle is 60 days, unprecedented. More important is the return conditions - there is no reason. The introduction of this policy not only reflects the confidence and confidence of Aux Air Conditioning for the quality of its own products, in promoting the industry into the user-oriented development stage At the same time, it also reflects the current competitive situation in the air conditioning market.
On the second day after the press conference, Aux Air Conditioner rushed to 'Fire State' Turpan for a product quality test under severe conditions. At a surface temperature of more than 60 degrees and an ambient temperature of more than 40 degrees, Oaks Air conditioning only takes 10 minutes to quickly adjust the room temperature of the glass flower room to the comfortable temperature zone. This challenge is only the beginning of the Oaks Air Conditioning 'Global Polar Challenge Program'. According to this reporter, at the end of October, Aux Air Conditioning will once again join hands with China. The North and South Arctic expedition team, and boarded the Xuelong scientific research ship. In the future, Oaks plans to accept a series of severe environmental tests such as high humidity, high cold, high salinity and alkalinity under the encouragement of high temperature environment challenge.
Insiders pointed out that nowadays in the pursuit of 'short, flat, fast' home appliance market environment, many companies only neglect product quality and continuous innovation for the pursuit of immediate benefits, while Oaks air conditioners can not forget the original heart, continue to carry forward the craftsman spirit , constantly concentrating on research and development, carefully crafting products, and creating excellent quality air-conditioning products for consumers.
In the new cold year of 2019, the competition in the air-conditioning industry is becoming more intense, the structure of air-conditioning products will be further adjusted, and the proportion of mid-to-high-end products will continue to rise. Relevant experts said that the way out for the air-conditioning industry is to accelerate the transformation and upgrading. Enterprises should be in product development and innovation, after-sales Service and installation, brand differentiation and other key links to increase investment, to achieve a complete closed loop of air-conditioning sales, which will be more conducive to the continued growth of the company in the future.