On September 5, after a half-year warm-up, Nubia officially released the Z18 flagship mobile phone. The aircraft uses the Nubian family's iconic borderless design, and is matched with the mainstream beauty of the full-screen display. Nubian's persistence and change. At the same time, the Nubian Z18 is equipped with Qualcomm Snapdragon 845 chip, supplemented by 6GB/8GB+64GB/128GB memory combination, with strong performance and low power consumption. Its standard version is sold. The price is only 2,799 yuan, although it is more expensive than the same level of Xiaomi 8 and Meizu 16 100, but still shows a good value for money.
However, the sales of the Nubian Z18 in the first month was not satisfactory. In Jingdong Mall, the sales of the Nubian Z18 were less than one tenth of that of Xiaomi in the same period. Xiaobian’s sales of Xiaomi, which has been selling well in recent years, OPPO, vivo and other manufacturers, found that they all have a commonality - double flagship strategy, which has a lot to do with the poor sales of Nubia Z18. Take OPPO as an example, in the past it can only be called the flagship word only OPPO R series, and from this year, OPPO re-opened the Find series, the R series is defined as the young flagship, the main consumer group, the Find series is defined as the high-end flagship, mainly responsible for the high-end group, the two help each other, consolidate the market position. The Asian flagship mobile phone currently only has the Z series, so it is in great need of a new, higher-end flagship series that impacts the market and restores the situation.
So on October 8, Ni Fei, general manager of Nubian smartphone, released Weibo, officially announced that it will officially release the flagship product Nubian X on October 31. According to Ni Fei’s description, this Nubia The X mobile phone is by far the most comprehensive full-screen mobile phone. It can be seen that Ni Fei is emphasizing that the screen ratio of this product is very prominent. According to the previous news, this Nubian X will be used for the first time before and after the dual screen. The design, the front camera is canceled, the border is very narrow. The screen ratio is almost 100%, which makes a deep impression. The back of the fuselage is 24 million + 16 million pixels rear double camera, below It is the secondary screen of Nubian X. It should be noted that the Nubian X main screen is 6.26 inches with a resolution of 1080P; the secondary screen size is 5.1 inches, the material is OLED, and the resolution is 720p.
In terms of play, Nubia is also ingenious. Since Nubia X cancels the front camera, the self-timer work can only be given to the rear camera and the secondary screen, so that the two rear cameras can shoot The front side can also be photographed on the reverse side, which is convenient and easy to use. It is worth mentioning that taking pictures is the origin of Nubia and is known for its diverse gameplay. Now with the addition of dual-screen design, it is certain that Nubia will bring other Fun features. In addition, from the real machine map, we did not find that Nubian X has traces of using the physical fingerprint recognition function, so Nubia X will make up for the Z18 regret with a high probability, equipped with screen fingerprint function.
In fact, the introduction of dual-screen design to mobile phones is a very dangerous game. On the one hand, with the addition of the second screen, the difficulty of system adaptation will increase greatly. If you are not careful, it will be counterproductive; Battery life is also a tricky problem. Before that, Meizu also launched a Pro7 mobile phone with dual-screen design. Even though Meizu took into account the above two problems, the display area of the secondary screen was reduced, but it still failed to solve the problem of battery life and functionality. Failed to set off a double screen boom.
This year's mobile phone market is really lively, and it has repeatedly released scary technology, changing the direction of the industry again and again. Now it is the turn of Nubia. From the role played, Nubian X should be similar to OPPO Find X. Mobile phones, facing the future, bring unprecedented new technologies and innovations. For Nubia itself, Nubian X makes up for the vacancy in the high-end mobile phone market and adds market vitality. Now Ni Fei and Nubia are ready. Accepting the challenge, can Nubian X win the favor of consumers, and once again set off a huge wave? Let us wait and see the press conference at the end of the month.
