In September 2018, the liberation of heavy-duty trucks was 18,400 units!
Although the heavy-duty truck market began to cool down, unlike the overall market, liberation as the 'big boss' of the heavy-duty truck market, sales still maintained a fierce momentum. According to Fangde.com's exclusive news, the sales of heavy-duty trucks in September was 18,400 units, up 11.8 points from the previous month. %; In September 1818, the sales volume of liberated medium and heavy trucks reached 218,000, completing 76% of the annual target, and continued to lead the medium and heavy truck market.
Three major market segments guarantee first
The heavy truck market in 2018 has completely cooled down. The traditional Jinjiu heat is not there. Although the cumulative sales in the previous September decreased compared with last year, it still steadily stabilized its position in the medium and heavy truck market. In the first three quarters of 2018, liberation The sales volume of medium and heavy trucks was 218,000, and the sales volume ranked first in the industry; the market share increased slightly compared with the same period in 2017, and continued to lead the industry.
In addition to the bleak environment of tractors this year, the year-on-year decline, liberation in the market segment continues the previous advantages. In the dump truck, hazardous, resource transportation and other markets, the liberation of the market share continues to lead, further solidified the industry The first position.
Standing at the high starting point of 2017, it will still be able to maintain its leading position in the market segment before September of liberation. This is not only due to the liberation of channel sales and after-sales service, but also to the liberation of continuous innovation, quality, and direct users. A powerful product of pain points.
In the heavy truck 'main battlefield' - the tractor market, liberation has always been in a dominant position. In liberation in 2018, not only the 14 series of technical upgrades of the J6P pilot version of the tractor series were carried out to ensure its continued pilotage; and, in October this year, The liberation of the seventh-generation truck J7 will eventually be listed, to seize a larger share in the tractor market for liberation.
On the strong project trucks, the company has carried out 45 technical upgrades on 2018 J6L trucks, striving to maximize competitiveness. In the weak project dump trucks, J6P intelligent muck dump trucks can provide slag for the government. The complete solution for soil dumping supervision has made the liberation wing of the short board more full. In the dedicated market, the J6L special vehicle launched by Liberation has been upgraded in terms of power and light weight; while improving reliability , and greatly reduced the cost of use, the share of the market in Henan, Shandong and other large holdings rose rapidly.
It can be said that in the first three quarters of the liberation of heavy trucks, not only did the overall sales lead, but also the traction, cargo, self-unloading, special vehicles and other market segments also achieved rapid growth, no 'one section' dragged down, even weaker in the early years. The self-unloading, special-purpose vehicle market has also achieved good development.
Marketing, after-sales new recruits frequently grab the market
In September, the overall heavy truck market was sluggish, but in the marketing event, liberation was very active.
On September 7th, FAW Jiefang and Shell jointly created the second Card Friends Talent Competition - Driving Masters Finals Finals.
From September 17 to 19, FAW Jiefang took the star model to the 2018 14th China (Liangshan) Special Purpose Vehicle Exhibition.
At the international Hanover Motor Show, where major heavy truck companies are active, FAW Jiefang and ZF, the world's leading supplier of auto parts systems, have joined forces. The two companies will focus on electric drive systems, Advanced Driver Assistance Systems (ADAS), electric power boosting. Safety, energy saving, environmental protection and intelligent network related technologies and products such as steering system (EPS).
On September 28, 2018, the first fuel-saving competition of FAW Jiefang Qingdao Automobile Co., Ltd. came to an end in Qingdao.
In terms of innovation in marketing model, Liberation Marketing Headquarters, as a link for manufacturers to connect, in-depth implementation of the reform and innovation work guidelines. Decomposition of marketing objectives, responsibility levels, everyone indicators, and establish a regular inspection tracking mechanism to ensure The goal of marketing is achieved with high quality. In order to promote the standardization of the business process, the liberation of the 'five-one' process and the new product pricing process of the visiting market has greatly improved the quality and efficiency of the work. At the same time, the liberation has closely focused on the concept of the medium and heavy-duty truck industry. The rapid changes in the industry, driven by marketing innovation, set up 11 marketing innovation projects such as TCO, used cars, intelligent network, etc., injecting new impetus into the liberation of sustainable navigation.
In addition, liberation also has new breakthroughs in after-sales service, taking products as a cut-off, through innovative marketing models, optimizing the communication platform, further exploring the development of derivative business, strengthening network management and control, and providing users with better operational solutions.
What new record will liberation in 2018? Wait and see!