Just after the National Day holiday, Geely Automobile released the sales report for September 2018. According to the report, Geely Automobile sold a total of 124,429 units in September, a year-on-year increase of 14%. Among them, 10,468 units were new energy and electrified vehicles. So far, Geely In September, the cumulative sales volume reached 1,136,858 units, a year-on-year increase of 37%, reaching 72% of its annual sales target of 1.58 million in 2018.
It is undeniable that Geely's sales performance this year is really good, and it is very promising to become the champion of its own brand sales this year. However, from the current cumulative sales, Geely has a long way to go from its annual sales target, and wants to be in the next 3 It is not easy to complete the remaining sales volume in the month to complete its annual sales target.
In terms of models, as can be seen from the above table, compared with the same period of 2017, the new Emgrand, Vision, Bo Yue and other models showed a year-on-year decline in September, presumably partly because the manufacturers are digesting the previous inventory. Look, the performance of Geely's models is still remarkable, Bo Yue sales have returned to more than 20,000 vehicles, Emgrand GS, Emgrand GL and other models sold more than 10,000 vehicles, Borui GE pulls Borui sales continue to grow......
Specifically, in terms of cars, Geely New Emgrand continued to exceed 20,000 units in September, but it showed a 15.5% year-on-year decline. From the performance of the first nine months of this year, Geely Dorsett’s performance is relatively stable, which also makes Its cumulative sales from January to September reached 190,920 units, up 3% year-on-year. Since the launch of the market, Geely Emgrand has won a large number of consumers' recognition by its brand influence, excellent design and high cost performance. The sedan market has gained a certain market share. According to relevant data, the model's sales in 2017 reached 264,400 units, ranking the ninth in the compact car market and the second best-selling model in Geely.
The new vision of Geely's other sedan has made great efforts in cost performance, quality and configuration, and thus gained good market feedback and reputation. The new iterative new vision has 'Hello, Vision' intelligent voice control system, stable body The control system and so on surpassed the configuration of the same level, and at the same time showed the model concept of 'most understand the needs of the people' in many details, thus continuing the good sales performance. The data shows that the new vision sales in September was 10,273 units, from January to September. The cumulative sales volume was 116,016 units. Similar to Geely Dorsett's situation, although the monthly sales volume decreased compared with the same period of last year, the cumulative sales volume in the first nine months increased by 13%.
Emgrand GL has a high degree of originality, mature design and relatively rich configuration. Since its launch, its sales performance has been good. It is the only one among local brands that can compete with the joint venture A+ class sedan. In September, Emgrand high-quality mid-size car Emgrand GL continued its growth pace, with sales reaching 12,515 units this month, a 3.5% increase over the same period last year. The cumulative sales volume in January-September reached 114,763 units, up 39% year-on-year.
Borui is Geely's flagship sedan. Based on the car, a B-class intelligent hybrid model has been built. Borui GE was officially launched at the end of May. As a heavyweight model of the Geely brand in 2018, Borui GE has a luxurious appearance. Comfortable interiors, smart technology, economical advantages, etc., it is not difficult to capture the hearts of consumers. According to the sales report, after the sales volume of Borui and Borui GE reached 5,440 vehicles in August, in September, Borui sold again. Over 5,000.
Among Geely's cars, the most interesting thing this month is the new car, Planar, which was officially launched to the market at the end of August. As the first 100,000-yuan class to be equipped with L2-class intelligent driving models, the new A+-class sports car sedan In the first month of the listing, the company sold 5,029 units, and the current order volume has exceeded 30,000 units. The company is Geely's third model in the compact car market. Compared with the previous two models, the company has a higher positioning and body. Larger size, richer technology configuration, and also adopted Geely's new BMA platform and 1.0TD engine, which is more attractive to consumers, and the future sales performance is worth looking forward to.
In terms of SUV, Bo Yue returned to the level of more than 20,000 vehicles. Although the performance in a single month was lower than that in the same period of last year, Bo Yue is still the leader of the Geely SUV camp, and from the cumulative sales, from January to September 2018, Bo The cumulative sales volume has reached 198,801 units, which is higher than the same period of last year. Since the listing, Boss sales have been in a stable rising channel, and it is still able to maintain such sales levels in the current market environment of new vehicles. Product strength and precise market positioning.
The city's cross-border SUV Emgrand GS sold 13,388 units this month, which was also down compared to the same period last year. However, due to the good performance in previous months, its cumulative sales from January to September reached 123,029 units, up 25% year-on-year. Launched in 2016, the model was changed in 2018. As a model of the young group, Emgrand GS is comparable to the joint venture model in terms of shape and configuration, and has won good market feedback.
Each product of the Lectra brand hit a new monthly sales volume since its launch in September. Among them, the Lectra 01 sold 9,309 units in September, and a total of 74,124 units were sold from January to September. The high-performance coupe SUV led the 02 The sales volume was 5,566 units, a 27% increase from the previous month. Geely said that the high-end brand Lectra based on the CMA basic module architecture is gradually demonstrating the synergy with Volvo's technology and bringing out the brand value brought by the global value chain collaborative sharing system. With the approaching date of the Lectra 03, the future market performance of the Lectra brand is worth looking forward to.