According to official Jaguar Land Rover sales data, in September, despite the strong sales of new models such as the Range Rover, Jaguar I-PACE and E-PACE, Jaguar Land Rover's global retail sales were 57,114 units, down 12.3% from the same period last year. In the month, its global sales volume was 448,106 units, a slight decrease of 4% year-on-year.
Jaguar Land Rover’s sales in China fell by 46.2% due to changes in automobile import tariffs and continued trade tensions between China and the United States, which inhibited market demand and suppressed consumer demand. Last month, Jaguar Land Rover in its home market in the UK and Sales in Europe have declined by 0.8% and 4.7% respectively. Due to the introduction of the global unified light vehicle test protocol (WLTP) and the decline in demand for diesel vehicles, the automotive industry has fallen sharply in the UK and Germany, with a drop of 20.5. % and 31%.
In North America, Jaguar Land Rover sales fell by 6.9%, largely due to a decline in sales of the entire automotive industry (down 5.5% year-on-year) and a reduction in Jaguar incentives. However, it is worth mentioning that The Land Rover brand achieved a record high sales volume in North America in September, achieving a 7.3% increase.
In terms of models, strong sales of new models including the electric Jaguar I-PACE, the Jaguar E-PACE compact SUV and the Range Rover, helped offset the decline in sales of Land Rover Range Rover Aurora and Land Rover Discovery Sports.
Jaguar Land Rover Chief Commercial Officer Felix Brautigam said, 'In some major markets, we are facing some challenges. After China's import tariff changes and price competition in July, China's customer demand has been difficult to recover. And the ongoing global trade. The negotiation of the agreement also inhibits consumers' desire to buy. Nevertheless, the reduction of tariffs on imported products in the UK will be beneficial to us for the whole year. As far as the Jaguar brand is concerned, customers are fiercely responsive to new products. Pure electric I-PACE and E- PACE compact SUVs have just recently launched in China, and they are driving global demand growth. While the Land Rover brand has a lower sales volume before launching new and redesigned models, we expect customers to be on the new Range Rover and Land Rover Range Rover Sport. The demand for plug-in hybrids will be very strong. '
As part of the company's profitable growth strategy, Jaguar Land Rover is focused on improving operational efficiency and will adjust supply to meet demand fluctuations in global demand.