Today, some netizens found that Hammer's bullet SMS product iOS version has been removed from the Apple App Store app store. Currently searching for 'bullet SMS' in the App Store has no relevant news. Users who have already installed will also be prompted when they click 'Download'. , 'This item is no longer available'.
In this regard, the bullet SMS customer service responded to the netizen on Weibo: The bullet SMS app is being reviewed, and the App Store cannot search for the issue of downloading bullet SMS. The staff is actively processing it, please re-open later. try Enter search download.
It is understood that Bullet SMS was launched on August 20, 2018. It is an instant messaging app developed by Beijing Rugao Technology and invested by Hammer Technology. Its biggest highlight is efficient communication. On the first day of the launch, it rushed to a short time. The first place in the App Store list, the listing was only 7 days to download more than one million. Immediately on the 28th of the same month, Luo Yonghao publicly stated on the social platform that the bullet SMS has completed the first round of 150 million financing, and said that the bulletization of the completed financing is overall. Valuation of 600 million, becoming the capital and high-capital capital led, the current B round of financing will also be completed.
However, in September, the download volume of bullet SMS ushered in a cliff-like decline. It was reported that as of September 27, the bullet SMS was only available for more than one month, and its download estimate has been 56.8 from the highest peak on August 28. Ten thousand fell to 5960, less than one percent of the peak period a month ago. In response, Luo Yonghao responded by saying that the bullets that have not been polished in the basic function have experienced explosive growth and now enter a stationary period, which is in line with Normal product rules. As fast as the technology team is patiently improving the product with the rhythm updated every Monday.
Regarding the bullet SMS message in the App Store, the bullet SMS responded to the relevant media and said that because the two information provided by the content partner was complained that it may involve image copyright issues, the bullet SMS was temporarily removed from the App Store, and the bullet SMS is being The partner verified the specific situation. He also said that 'the bullet SMS will be continuously updated in the near future, so stay tuned.'
The industry believes that the unfavorable impact on the latecomer companies such as Hammer Technology is mainly due to the lack of first-mover advantage and early market traffic dividends. How to attract users and seize market share is a huge unfavorable factor. As the heat continues to decline, bullets SMS Will usher in a formal test, user stickiness and user pull new issues will affect its further expansion and development.